Articles on click fraud

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10 Reasons to Hire a PPC Management Expert

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PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one. PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one. 0 Comments

Why Facebook Ads are Undervalued & How Advertisers Can Take Advantage

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Facebook ads are of higher quality than the Google Display Network – and worth a lot more than advertisers are paying. If your product is a general consumer product, you can spend less money and see a higher return on Facebook compared to the GDN. Facebook ads are of higher quality than the Google Display Network – and worth a lot more than advertisers are paying. If your product is a general consumer product, you can spend less money and see a higher return on Facebook compared to the GDN. 0 Comments

SearchDay | Will Social Media Drive a Web Without Walls?

Today's search engine marketing news and opinion: Will Social Media Drive a Web Without Walls?; Mobile Search 101, Part 2; comScore and Omniture Partner Up for Digital Audience Measurement Service; and more. Today's search engine marketing news and opinion: Will Social Media Drive a Web Without Walls?; Mobile Search 101, Part 2; comScore and Omniture Partner Up for Digital Audience Measurement Service; and more. 0 Comments

SearchDay | Local Search Changing with the Seasons

Today's search engine marketing news and opinion: Local Search Changing with the Seasons; Click Fraud Not Dead Yet; Google Officially Launches DoubleClick Ad Exchange; and more. Today's search engine marketing news and opinion: Local Search Changing with the Seasons; Click Fraud Not Dead Yet; Google Officially Launches DoubleClick Ad Exchange; and more. 0 Comments