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Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

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AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity. AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity. 0 Comments

Your New Title: The VP of Search

What do the New York Times/About.com, Citicards and Passages drug treatment center have in common? You guessed it, a Vice President of Search, the hottest new title in town. What do the New York Times/About.com, Citicards and Passages drug treatment center have in common? You guessed it, a Vice President of Search, the hottest new title in town. 0 Comments