Articles on Churn

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4 Critical Metrics You Won’t Find in Google Analytics

arpu

Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You can segment them by line of business, product, cohort, marketing channel. Just not with Google Analytics. Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You can segment them by line of business, product, cohort, marketing channel. Just not with Google Analytics. 0 Comments