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Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

5 Attribution Models

The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's path to conversion. Here's why you should be excited, and why you shouldn't get carried away and try to use it too soon. The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's path to conversion. Here's why you should be excited, and why you shouldn't get carried away and try to use it too soon. 0 Comments

8 Experiments to Restore Your Faith in PPC Ad Testing

test-tubes-ii

With positive vibes and a boatload of testing and optimization tips and tricks, nothing should stop you from starting a test today. Check out these PPC ad copy experiments that demonstrate best practice and will also yield great results. With positive vibes and a boatload of testing and optimization tips and tricks, nothing should stop you from starting a test today. Check out these PPC ad copy experiments that demonstrate best practice and will also yield great results. 0 Comments