Articles on Child

RSS

Listing Management: The Required Foundation for Local SEO

Velocity Clouds

Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy. Listing management continues to be the required foundation for a successful local SEO program. Consider these major factors when creating your strategy. 0 Comments

Managing Your Robots.txt File Effectively

Lock

Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes. While the robots.txt file is a handy tool, it can be dangerous to your SEO efforts if managed improperly. Here's how to use and test the robots.txt file. 0 Comments

Ten Timely Tips for Terrific Title Tags

Ten Timely Tips for Terrific Title Tags

Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care. Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care. 0 Comments

Google Launches Search Removal Request Form

google-eraser

The form launched Friday and reportedly spurred 12,000 search removal requests. It allows users in all 28 European Union countries, as well as four additional non-EU countries, to request removals, following the "right to be forgotten" ruling. The form launched Friday and reportedly spurred 12,000 search removal requests. It allows users in all 28 European Union countries, as well as four additional non-EU countries, to request removals, following the "right to be forgotten" ruling. 0 Comments

Link Building for Real Estate Websites

ListingSelfie Berkshire Hathaway

Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also need to stage it. Here are tips on how to optimize your site so it's more appealing to prospective linkers. Building links for the real estate industry is fairly easy and actually kind of fun. Here's how you can increase the number of links to a real estate site. 0 Comments

Google Must 'Forget' Unfavorable Search Results in Europe

google-eraser

Europe's high court has ruled that people have a "right to be forgotten." This means Google and other search engines will be required to remove negative search results. It will take Google several weeks to figure out how to make this work. Europe's high court has ruled that people have a "right to be forgotten." This means Google and other search engines will be required to remove negative search results. It will take Google several weeks to figure out how to make this work. 0 Comments

Google Reveals What New & Expectant Parents Search For

Diapers to Diplomas What's on the Minds of New Parents

New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think. New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think. 0 Comments

A Lesson in Social Espionage: How to Dissect a Competitor's Social Strategy

Dove Map

Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand Dove, the following exercises, using only public data, took about 3 hours to complete. Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand Dove, the following exercises, using only public data, took about 3 hours to complete. 0 Comments

YouTube Reveals the Secret Formula to Content Marketing Success

LEGO YouTube Channel

The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences. 0 Comments

3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

goals-funnel-bullseye

Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. 0 Comments

Making Sense of Big Data in Search Marketing

Unlocking Big Data

Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data. Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data. 0 Comments

Stimulate Your Search Marketing Creativity With the Random Input Technique

Tarot Card

Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. If you've tried everything without making progress, here's one way you can escape the mental quagmire. Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. If you've tried everything without making progress, here's one way you can escape the mental quagmire. 0 Comments

Google Blocks 'Racist' Search Suggestions for UK Cities

autocomplete-legal-battles

Derogatory autocomplete results for cities in the UK have popped up, and Google has taken action to clean them up. After multiple legal battles all over the world, its possible Google is now picking its battles when it comes to autocomplete. Derogatory autocomplete results for cities in the UK have popped up, and Google has taken action to clean them up. After multiple legal battles all over the world, its possible Google is now picking its battles when it comes to autocomplete. 0 Comments

Google Blocks Child Abuse Images on 100,000 Search Terms

Warning Child abuse material is illegal

Google will block more than 100,000 unique search terms that could lead to the discovery of child abuse images. Google has added 200 people dedicated to finding and removing sex abuse images. Microsoft is also preparing to announce its own efforts. Google will block more than 100,000 unique search terms that could lead to the discovery of child abuse images. Google has added 200 people dedicated to finding and removing sex abuse images. Microsoft is also preparing to announce its own efforts. 0 Comments

Google Doodle Administers Rorschach Inkblot Test

google-doodle-rorschach

Today's interactive Google Doodle honors Swiss psychologist Hermann Rorschach, best known for creating the Rorschach inkblot test. The Doodle adds a layer of engagement that lets users share their interpretation of the inkblots on social media. Today's interactive Google Doodle honors Swiss psychologist Hermann Rorschach, best known for creating the Rorschach inkblot test. The Doodle adds a layer of engagement that lets users share their interpretation of the inkblots on social media. 0 Comments

Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

pubcon-keynote

Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank, rich snippets, authorship, negative SEO and more. Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank, rich snippets, authorship, negative SEO and more. 0 Comments

Google Algorithm Tweak Tries to Squash Mug Shot Websites

lindsay-lohan-mug-shot

Google is putting the kibosh on the controversial for-profit mug shot website industry through a recent algorithmic update that extracts such sites from the search results. However, some free speech advocates are questioning the move. Google is putting the kibosh on the controversial for-profit mug shot website industry through a recent algorithmic update that extracts such sites from the search results. However, some free speech advocates are questioning the move. 0 Comments

Seasonal Link Building in 6 Steps

glastonbury

Harnessing the upswing in seasonal trends and building more links for your site takes planning and a lot of upfront work, so be prepared to get ultra-organized early on. Here's how to capitalize on everything from annual events to major holidays. Harnessing the upswing in seasonal trends and building more links for your site takes planning and a lot of upfront work, so be prepared to get ultra-organized early on. Here's how to capitalize on everything from annual events to major holidays. 0 Comments

Collaborative Content Marketing With Big Brands

collaboration-3

Getting a content marketing campaign off the ground in the enterprise can take some heavy lifting. But it doesn’t have to be that way. A little collaboration could be all that’s needed for your search engine friendly results to take flight. Getting a content marketing campaign off the ground in the enterprise can take some heavy lifting. But it doesn’t have to be that way. A little collaboration could be all that’s needed for your search engine friendly results to take flight. 0 Comments