Articles on Chief Marketing Officer

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Marin Software Stakes Claim as First Google API Partner to Support RLSA

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Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level. Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level. 0 Comments

Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

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Still in beta, Marin is offering "PositionLock" technology to certain customers, and promises up to 95 percent accuracy in locking down a position in the paid search results for a given keyword. The new feature is one in a series of investments for the brand. Still in beta, Marin is offering "PositionLock" technology to certain customers, and promises up to 95 percent accuracy in locking down a position in the paid search results for a given keyword. The new feature is one in a series of investments for the brand. 0 Comments

2013 Digital Strategy Best Practices for Your Business

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Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides have been made in recent years, particularly in the areas of SEO and local search. Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides have been made in recent years, particularly in the areas of SEO and local search. 0 Comments

Orabrush YouTube Case Study: Screw Viral Videos

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Orabrush’s "Reverse Marketing Model" has accumulated more than 39 million views on YouTube by creating high levels of awareness, fostering demand for the product in stores, and forming retail partnerships to meet consumers’ need for convenience. Orabrush’s "Reverse Marketing Model" has accumulated more than 39 million views on YouTube by creating high levels of awareness, fostering demand for the product in stores, and forming retail partnerships to meet consumers’ need for convenience. 0 Comments

Desperately Seeking Stats to Prove the Value of Branded Keywords

Search advertising columnist Tony Wright discusses the value of bidding on your company's branded keywords, and testing to see if advertising on your brand name(s) improves conversion. Search advertising columnist Tony Wright discusses the value of bidding on your company's branded keywords, and testing to see if advertising on your brand name(s) improves conversion. 0 Comments