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7 Ways Content Marketing is Like a Relay Race

Runners

Just as you wouldn't typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race. Content marketing has many moving parts that need to be synchronized to execute properly. Here's what a relay race can teach you about content marketing. 0 Comments

Contextual Search Ads: Boon or Bust?

Scared of contextual search advertising? Not sure how to explain a lower click through rate to your boss? Never fear: A panel of experts offered insights on this close cousin of sponsored search listings. Scared of contextual search advertising? Not sure how to explain a lower click through rate to your boss? Never fear: A panel of experts offered insights on this close cousin of sponsored search listings. 0 Comments

Interactive Marketing and Social Media

Think you know advertising? Think again. The social web is challenging all conventions, from who creates the content to how we define media. Think you know advertising? Think again. The social web is challenging all conventions, from who creates the content to how we define media. 0 Comments

Affiliate Programs: Moneymakers or Brandbusters?

Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image. Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image. 0 Comments

Affiliate Programs: Moneymakers or Brandbusters?

Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image. Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image. 0 Comments

Outsourcing Search Engine Marketing

Search engine marketing is crucial for the success of online businesses -- but should you take on search marketing in-house, or outsource this challenging task to a contractor or agency? Search engine marketing is crucial for the success of online businesses -- but should you take on search marketing in-house, or outsource this challenging task to a contractor or agency? 0 Comments

Outsourcing Search Engine Marketing

Search engine marketing is crucial for the success of online businesses -- but should you take on search marketing in-house, or outsource this challenging task to a contractor or agency? Search engine marketing is crucial for the success of online businesses -- but should you take on search marketing in-house, or outsource this challenging task to a contractor or agency? 0 Comments