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Local Keyword Research: 3 Ways to Use Google

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The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to start is at the search engines. Here's how to discover new keyword opportunities for local businesses using Google. The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to start is at the search engines. Here's how to discover new keyword opportunities for local businesses using Google. 0 Comments

Optimizing Images for Search Engines

One of the more potentially advantageous yet wholly underused areas for optimization is in image search engines. Yet while site owners and merchants are more often seeing their images show up in the regular search results, few have come to understand the benefits of image search optimization. One of the more potentially advantageous yet wholly underused areas for optimization is in image search engines. Yet while site owners and merchants are more often seeing their images show up in the regular search results, few have come to understand the benefits of image search optimization. 0 Comments

Optimizing Video for Search Engines

With the explosive popularity of video content on the web, savvy search marketers can be among the first to catch a prime trend this coming year by optimizing video content to outperform in search engines. With the explosive popularity of video content on the web, savvy search marketers can be among the first to catch a prime trend this coming year by optimizing video content to outperform in search engines. 0 Comments

Web 2.0 Technologies and Search Visibility

CSS, Ajax and Web 2.0—more than mere buzz words, these are advancing technologies that bring vast improvement in the design and usability of web sites. What about search engines? Do these new technologies help search visibility or hurt it? CSS, Ajax and Web 2.0—more than mere buzz words, these are advancing technologies that bring vast improvement in the design and usability of web sites. What about search engines? Do these new technologies help search visibility or hurt it? 0 Comments

Search Engine Optimization for Podcasts

Podcasting is comparatively new, though there are already numerous podcast search engines and it's important to optimize your audio files if you want listeners to find your spoken content. Podcasting is comparatively new, though there are already numerous podcast search engines and it's important to optimize your audio files if you want listeners to find your spoken content. 0 Comments

Leveraging the Global SEM Landscape

Want to go worldwide with your search marketing campaigns? Here's advice from global search marketing experts on the campaign intricacies for the European, Latin American and Asian markets. Want to go worldwide with your search marketing campaigns? Here's advice from global search marketing experts on the campaign intricacies for the European, Latin American and Asian markets. 0 Comments

News Search Engine Optimization

News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information. News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information. 0 Comments

News Search Engine Optimization

News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information. News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information. 0 Comments

Search Marketing's About People and Principles, Not Just Algorithms, Part 2

More coverage of Danny Sullivan's keynote address at Chicago's Search Engine Strategies conference, continued from yesterday's Search Marketing's About People and Principles, Not Just Algorithms, Part 1. More coverage of Danny Sullivan's keynote address at Chicago's Search Engine Strategies conference, continued from yesterday's Search Marketing's About People and Principles, Not Just Algorithms, Part 1. 0 Comments

Search Marketing's About People and Principles, Not Just Algorithms, Part 1

Search marketing has come under fire in the mainstream press and elsewhere this year, and that's not good for the industry, said Danny Sullivan in his keynote address at Chicago's Search Engine Strategies conference. Search marketing has come under fire in the mainstream press and elsewhere this year, and that's not good for the industry, said Danny Sullivan in his keynote address at Chicago's Search Engine Strategies conference. 0 Comments

SEM Campaign & Project Management, Part 2

More tips and techniques on managing and getting the most success out of search marketing campaigns, continued from yesterday's SEM Campaign & Project Management, Part 1. More tips and techniques on managing and getting the most success out of search marketing campaigns, continued from yesterday's SEM Campaign & Project Management, Part 1. 0 Comments

SEM Campaign & Project Management, Part 2

More tips and techniques on managing and getting the most success out of search marketing campaigns, continued from yesterday's SEM Campaign & Project Management, Part 1. More tips and techniques on managing and getting the most success out of search marketing campaigns, continued from yesterday's SEM Campaign & Project Management, Part 1. 0 Comments

SEM Campaign & Project Management, Part 1

What's the best approach to managing a search marketing campaign? A panel of experts shared best practices gained through years of experience with a wide range of clients. What's the best approach to managing a search marketing campaign? A panel of experts shared best practices gained through years of experience with a wide range of clients. 0 Comments

SEM Campaign & Project Management, Part 1

What's the best approach to managing a search marketing campaign? A panel of experts shared best practices gained through years of experience with a wide range of clients. What's the best approach to managing a search marketing campaign? A panel of experts shared best practices gained through years of experience with a wide range of clients. 0 Comments