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Using PLAs to Enhance, Not Encroach, on SEM

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To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent and make the most of your creative. This will help generate a greater return overall on your marketing dollars. To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent and make the most of your creative. This will help generate a greater return overall on your marketing dollars. 0 Comments

4 Reasons You Should Use AdWords Labels For Your PLA Campaign

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AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. AdWords labels are great for testing, help you track changes, and let you log all your changes without using an outside application. Here's how to set them up. AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. AdWords labels are great for testing, help you track changes, and let you log all your changes without using an outside application. Here's how to set them up. 0 Comments

Google Offers Tests More Targeted Daily Deals

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Google is testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People can select subcategories within five main categories: things to do, places to go, shopping, health & beauty, and services. Google is testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People can select subcategories within five main categories: things to do, places to go, shopping, health & beauty, and services. 0 Comments

Google Graduates AdWords Tablet Targeting

Google AdWords Device Tablets with full browsers

In a world where more and more users are accessing the web on the go, mobile targeting is more than sensible: it's mandatory. Refining mobile ad targeting further, Google has graduates their AdWords tablet targeting feature. In a world where more and more users are accessing the web on the go, mobile targeting is more than sensible: it's mandatory. Refining mobile ad targeting further, Google has graduates their AdWords tablet targeting feature. 0 Comments