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U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

hotel-bookings-ecosystem

Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study by MarkMonitor, who estimate the U.S. hotel industry is losing an $1.9 billion annually in online bookings. Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study by MarkMonitor, who estimate the U.S. hotel industry is losing an $1.9 billion annually in online bookings. 0 Comments