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5 Myths About Search Data

search-query-relevance

The notion that Google owns all the data is just one of a number of myths about search data. Google is just one piece in the puzzle we build to help our clients target consumers with the ads they actually want to see. The notion that Google owns all the data is just one of a number of myths about search data. Google is just one piece in the puzzle we build to help our clients target consumers with the ads they actually want to see. 0 Comments

Inside Google's Debate Over Search Retargeting

Google Adwords Remarketing

Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why doesn't Google want more personalized offers, better ad performance, and more revenue? Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why doesn't Google want more personalized offers, better ad performance, and more revenue? 0 Comments