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Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall

Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase of 36 percent over the comparable quarter in 2011, and an 8 percent increase over the previous quarter. Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase of 36 percent over the comparable quarter in 2011, and an 8 percent increase over the previous quarter. 0 Comments

New Baidu Mobile Browser Takes Aim at Google, Apple

Baidu logo

The browser seems to take Google Chrome's approach to web apps and the ability to watch video without having to download external applications. The firm expects its browser to generate cash through the sale of advertising, web apps, and content. The browser seems to take Google Chrome's approach to web apps and the ability to watch video without having to download external applications. The firm expects its browser to generate cash through the sale of advertising, web apps, and content. 0 Comments

Google Earnings: Lower Cost-Per-Click Does Not Reflect Health of Our Business

Google chief executive Larry Page

Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Execs for the technology giant assigned multiple reasons for the price decline; shift towards mobile usage, increased targeting capabilities, and higher click volume. Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Execs for the technology giant assigned multiple reasons for the price decline; shift towards mobile usage, increased targeting capabilities, and higher click volume. 0 Comments

Yahoo Search, Display Revenues Dip in Q4 2011

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Yahoo's 2011 Q4 search revenue was $465 million, down 27 percent compared to the same quarter for the previous year. Yahoo attributed the decline to the search agreement it signed with Microsoft. Overall fourth quarter revenue was $1.3 billion. Yahoo's 2011 Q4 search revenue was $465 million, down 27 percent compared to the same quarter for the previous year. Yahoo attributed the decline to the search agreement it signed with Microsoft. Overall fourth quarter revenue was $1.3 billion. 0 Comments

Yahoo Q3 2011 Earnings: Search Revenues Fall 13%

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Search revenue was $374 million, a 13 percent decrease from the previous quarter. Search revenue was bolstered by the fact that Microsoft reimbursed Yahoo for its entire $53 million search operating cost and $4 million in transition cost. Search revenue was $374 million, a 13 percent decrease from the previous quarter. Search revenue was bolstered by the fact that Microsoft reimbursed Yahoo for its entire $53 million search operating cost and $4 million in transition cost. 0 Comments

Adobe Partners with OptiMine in Improved SearchCenter+

Adobe and Optimine Partner

Adobe and OptiMine partner to improve keyword performance predictions and automated keyword bidding. Recent record revenue and internal reorganization have Adobe hopeful for growth and new product development opportunities. Adobe and OptiMine partner to improve keyword performance predictions and automated keyword bidding. Recent record revenue and internal reorganization have Adobe hopeful for growth and new product development opportunities. 0 Comments

How to Avoid Seasonal Search Ranking Wreckage

Search engine traffic: always unpredictable -- from algo updates playing havoc with organic rankings to quality score changes flummoxing your paid listings. What to do when holiday dips (in traffic) threaten to dampen profits. Search engine traffic: always unpredictable -- from algo updates playing havoc with organic rankings to quality score changes flummoxing your paid listings. What to do when holiday dips (in traffic) threaten to dampen profits. 0 Comments