Articles on Cease Desist Letters

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Guidelines for Running a Successful Competitor Brand Name Campaign

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Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty of low-hanging fruit available if this is done correctly and can truly improve the results of your PPC campaign. Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty of low-hanging fruit available if this is done correctly and can truly improve the results of your PPC campaign. 0 Comments

Spotlight Keynote With Matt Cutts #SESSF

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Google’s Distinguished Engineer Matt Cutts was the headline attraction this morning as SES San Francisco 2012 Day 2 kicked off. Cutts joined Incisive Media VP Mike Grehan for a discussion on Panda, Penguin, social signals, duplicate content and more. Google’s Distinguished Engineer Matt Cutts was the headline attraction this morning as SES San Francisco 2012 Day 2 kicked off. Cutts joined Incisive Media VP Mike Grehan for a discussion on Panda, Penguin, social signals, duplicate content and more. 0 Comments

Irish Hotel Takes Google to Court for Search Suggestion

Ballymascanlon Google Search

Google Autocomplete faces a new legal battle from the Irish hotel Ballymascanlon, whose name pulls up a Google auto-suggest that implies the company is in receivership. It is not, and the hotel is seeking an injunction against Google. Google Autocomplete faces a new legal battle from the Irish hotel Ballymascanlon, whose name pulls up a Google auto-suggest that implies the company is in receivership. It is not, and the hotel is seeking an injunction against Google. 0 Comments

Internet Law 101, Part 1

The basics of trademark law and some guidelines on the proper use of testimonials and endorsements. The basics of trademark law and some guidelines on the proper use of testimonials and endorsements. 0 Comments

Copyrights, Trademarks and Search Engines

Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas. Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas. 0 Comments

Copyrights, Trademarks and Search Engines

Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas. Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas. 0 Comments

Click Fraud: A Legal Look

Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue? Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue? 0 Comments