Articles on Carol Bartz

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Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

Yahoo

Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game, with contextual search being one of the focuses. Will Yahoo be able to topple Google when it comes to contextual search? Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game, with contextual search being one of the focuses. Will Yahoo be able to topple Google when it comes to contextual search? 0 Comments

Yahoo Wants Back in the Search Game

Yahoo

Yahoo is rumored to be planning a return to search – both organic and paid. CEO Marissa Mayer has reportedly spearheaded two projects, code-named Fast Break and Curveball, aimed at getting the company out of its search deal with Microsoft. Yahoo is rumored to be planning a return to search – both organic and paid. CEO Marissa Mayer has reportedly spearheaded two projects, code-named Fast Break and Curveball, aimed at getting the company out of its search deal with Microsoft. 0 Comments

Marissa Mayer Brings Hope to Yahoo

marissa-mayer-hope-poster

Marissa Mayer’s arrival as Yahoo’s new CEO has Yahoos hopeful. Literally. One Yahoo was inspired to create a “Hope” poster reminiscent of the iconic Shepard Fairey posters created during the 2008 presidential campaign for candidate Barack Obama. Marissa Mayer’s arrival as Yahoo’s new CEO has Yahoos hopeful. Literally. One Yahoo was inspired to create a “Hope” poster reminiscent of the iconic Shepard Fairey posters created during the 2008 presidential campaign for candidate Barack Obama. 0 Comments

Yahoo Cutting 2,000 Jobs to Focus on Personalized Services

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Yahoo CEO Scott Thompson, hoping to save $375 million a year and help the company become smaller and nimbler, confirms Yahoo is cutting 2,000 staff from its payroll as the one-time Internet star aims to “reshape” itself for the future. Yahoo CEO Scott Thompson, hoping to save $375 million a year and help the company become smaller and nimbler, confirms Yahoo is cutting 2,000 staff from its payroll as the one-time Internet star aims to “reshape” itself for the future. 0 Comments

Yahoo Hires New CEO

Former PayPal president Scott Thompson joins Yahoo as CEO

Former PayPal president Scott Thompson joins Yahoo as CEO. Yahoo credits Thompson with doubling PayPal's active user base from 50 million to 104 million. Acting CEO Tim Morse will resume his duties as chief financial officer. Former PayPal president Scott Thompson joins Yahoo as CEO. Yahoo credits Thompson with doubling PayPal's active user base from 50 million to 104 million. Acting CEO Tim Morse will resume his duties as chief financial officer. 0 Comments

Yahoo Q3 2011 Earnings: Search Revenues Fall 13%

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Search revenue was $374 million, a 13 percent decrease from the previous quarter. Search revenue was bolstered by the fact that Microsoft reimbursed Yahoo for its entire $53 million search operating cost and $4 million in transition cost. Search revenue was $374 million, a 13 percent decrease from the previous quarter. Search revenue was bolstered by the fact that Microsoft reimbursed Yahoo for its entire $53 million search operating cost and $4 million in transition cost. 0 Comments

Yahoo Sale Getting Closer?

Yahoo for Sale

Goldman Sachs and Allen & Company are helping Yahoo gather the financial information and prepare the due diligence needed prior to a sale. These moves have a number of major news media speculating on who potential buyers could be this time around. Goldman Sachs and Allen & Company are helping Yahoo gather the financial information and prepare the due diligence needed prior to a sale. These moves have a number of major news media speculating on who potential buyers could be this time around. 0 Comments

Yahoo's Split Personality: Let's Help Them Out

Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been a search company. Can we help Yahoo find a cure for their identity crisis? Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been a search company. Can we help Yahoo find a cure for their identity crisis? 0 Comments