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Google Updates Android Search App; Teases New iPhone/iPad Search App

Google iPhone Buy Olive Oil

Google pushed out several updates to the Google Search app for Android 4.1+ users this week. The company also revealed plans for a new version of the Google Search app for iPhone and iPad users and announced a new "look and feel" on mobile devices. Google pushed out several updates to the Google Search app for Android 4.1+ users this week. The company also revealed plans for a new version of the Google Search app for iPhone and iPad users and announced a new "look and feel" on mobile devices. 0 Comments

Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

Google Click to Call Buttons

Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research. Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research. 0 Comments

Why Effectively Measuring Lead Performance in Mobile is Essential

breakdown-of-travel-secondary-actions

Every action counts. Ensure every conversion rich activity is properly tracked and accounted for when planning and optimizing for performance, and recapping campaign successes. Another key: measuring secondary actions specific to your audience. Every action counts. Ensure every conversion rich activity is properly tracked and accounted for when planning and optimizing for performance, and recapping campaign successes. Another key: measuring secondary actions specific to your audience. 0 Comments