Articles on campaign managers

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gShift Gives Marketers Additional Ways to Track Content Performance

Content

SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics on. SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics on. 0 Comments

Can RTB Turn Display Into Search?

Purchase Funnel

Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns. Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns. 0 Comments

Why Real-Time Bidding is Set to Become Huge

Real-Time Bidding Auction

What's all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to advertisers who may not have been able to spend their advertising budgets effectively with traditional display buying. What's all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to advertisers who may not have been able to spend their advertising budgets effectively with traditional display buying. 0 Comments

3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

jigsaw-puzzle

Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here's how attribution modeling can help you work smarter and more effectively. Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here's how attribution modeling can help you work smarter and more effectively. 0 Comments

Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

average-position-calculation

Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position. Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position. 0 Comments

How to Avoid 7 PPC Analysis Pitfalls

blackhole1

Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, and later rue that you didn't investigate further. Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, and later rue that you didn't investigate further. 0 Comments

In the Mix: Search in the Overall Marketing Mix

Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But once we're armed with that data, we can find the optimal bid and budget scenario leading to the best results. Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But once we're armed with that data, we can find the optimal bid and budget scenario leading to the best results. 0 Comments