Articles on Campaign Manager

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PPC Management: Your Past, Present & Future

Forward Looking

Don't get stuck in the mire of the present and always putting out fires within your account. PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their campaigns and optimize them successfully. Don't get stuck in the mire of the present and always putting out fires within your account. PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their campaigns and optimize them successfully. 0 Comments

Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

drink-from-fire-hose

People seem to think that the Google Display Network is like drinking from a fire hose: turn it on and get a ton of traffic. But if not managed correctly your campaign will drown in unqualified clicks and poor ROI if not managed properly. People seem to think that the Google Display Network is like drinking from a fire hose: turn it on and get a ton of traffic. But if not managed correctly your campaign will drown in unqualified clicks and poor ROI if not managed properly. 0 Comments

Is Your Paid Search Campaign Part of a Mix or a Mess?

Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media mix. The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns. Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media mix. The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns. 0 Comments