Articles on campaign management tools

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The 4 Most Interesting Features in Google Shopping Campaigns

Google Shopping Campaigns

There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward. There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward. 0 Comments

7 Essential Skills for Managing PLA Campaigns

weighing-scales

When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why. When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why. 0 Comments

Distilling Universal Search

While some industry-watchers are cheering Google's recent moves, others are yawning. Range Online's Phil Stelter digs into what Universal Search really means for Google, and for search marketers. While some industry-watchers are cheering Google's recent moves, others are yawning. Range Online's Phil Stelter digs into what Universal Search really means for Google, and for search marketers. 0 Comments

The Future of Search Engine Marketing

What does 2003 and beyond hold in the constantly changing world of search engine marketing? A panel of industry experts peered into their crystal balls to provide some guidance. What does 2003 and beyond hold in the constantly changing world of search engine marketing? A panel of industry experts peered into their crystal balls to provide some guidance. 0 Comments