Articles on campaign management

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Adobe Marketing Cloud Integrates Campaign and Experience Manager

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Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. 0 Comments

What You Need to Know About Marketing Automation

Marketing Automation

For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary elements, core benefits, and opportunities. For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary elements, core benefits, and opportunities. 0 Comments

Mega-Huge Summary of New Google & Bing Paid Search Features in 2012

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It’s been an action-packed year for paid search advertisers. You may have been feeling a bit overwhelmed with all the new features added to Google AdWords or Bing Ads. Now it’s time to make sure you're utilizing all these features to their fullest. It’s been an action-packed year for paid search advertisers. You may have been feeling a bit overwhelmed with all the new features added to Google AdWords or Bing Ads. Now it’s time to make sure you're utilizing all these features to their fullest. 0 Comments

5 Major Mistakes to Avoid When Managing the New Google Shopping

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Setting up Product Listing Ads (PLAs) and Google Shopping can be a complicated process. This article outlines some of the top mistakes online merchants should look out for when setting up and managing Google Shopping, as well as tips for success. Setting up Product Listing Ads (PLAs) and Google Shopping can be a complicated process. This article outlines some of the top mistakes online merchants should look out for when setting up and managing Google Shopping, as well as tips for success. 0 Comments

4 Reasons Your Search Team Should Manage DSP Campaigns

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It is often said that Demand Side Platforms bring the search marketplace to the display media landscape. If DSPs look, feel and act like a search campaign, it makes sense to leverage your search team’s unique skills to manage your DSP campaigns. It is often said that Demand Side Platforms bring the search marketplace to the display media landscape. If DSPs look, feel and act like a search campaign, it makes sense to leverage your search team’s unique skills to manage your DSP campaigns. 0 Comments

How to Prioritize Your PPC Analysis for Awesome Results

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Analysis prioritization is critical when diagnosing an ailing account. Knowing whereto look within an account for optimization opportunities is just as important as knowing what to do when these opportunities are discovered. Analysis prioritization is critical when diagnosing an ailing account. Knowing whereto look within an account for optimization opportunities is just as important as knowing what to do when these opportunities are discovered. 0 Comments

Kenshoo & Covario Team Up on SEO, PPC, Social & Local

Kenshoo & Covario Team Up

Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise & Kenshoo Social and partner in the development of a paid and organic search solution for digital marketers. Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise & Kenshoo Social and partner in the development of a paid and organic search solution for digital marketers. 0 Comments

Easier Negative Keyword Management in AdWords

Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to get the most out of them. Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to get the most out of them. 0 Comments

Balancing Efficiency and Volume in Paid Search

On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your business at that time. On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your business at that time. 0 Comments

Google Conversion Optimizer: The Best-Kept Secret in PPC?

Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That's right: automated bid management, available for free and using Google's proprietary data. Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That's right: automated bid management, available for free and using Google's proprietary data. 0 Comments