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Google AdWords Dynamic Search Ads: 10 Quick Tips to Get Started

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Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly, this campaign can become your very own gold mine. You can use these tips to get started. Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly, this campaign can become your very own gold mine. You can use these tips to get started. 0 Comments

How to Use Google Analytics Campaign Reports

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Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign reports in details – allowing you to take control of your website's data and improve your results. Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign reports in details – allowing you to take control of your website's data and improve your results. 0 Comments

5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance

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Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5 tips to help maximize performance and improve efficiency in your Google AdWords campaigns. Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5 tips to help maximize performance and improve efficiency in your Google AdWords campaigns. 0 Comments

10 Common Google PLA Mistakes (And How to Fix Them!)

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Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns. Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns. 0 Comments

How to Create & Analyze Valuable Facebook Reports

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A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis. Facebook reporting can be quick and easy when you fully understand these reports and pivot tables are built and in place to easily generate and add to reports. A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis. Facebook reporting can be quick and easy when you fully understand these reports and pivot tables are built and in place to easily generate and add to reports. 0 Comments

How to Run Foreign Language PPC Campaigns

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Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand awareness, and tap into whole new foreign markets. Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand awareness, and tap into whole new foreign markets. 0 Comments

Optimizing to Lifetime Value of Customers to Maximize SEM Performance

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Credit card companies and savvy direct marketers know the importance of optimizing campaigns toward acquiring the right type of customer: those who buy more frequently, or buy larger ticket items. Here’s how SEMs can leverage this concept. Credit card companies and savvy direct marketers know the importance of optimizing campaigns toward acquiring the right type of customer: those who buy more frequently, or buy larger ticket items. Here’s how SEMs can leverage this concept. 0 Comments

Writing Better PPC Reports

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Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Learn how to keep your reporting brief but helpful by focusing on key factors and employing some dos and don'ts. Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Learn how to keep your reporting brief but helpful by focusing on key factors and employing some dos and don'ts. 0 Comments

7 PPC Resolutions to Keep You Focused and Inspired

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How do you and your team stay focused, innovative, and passionate about your PPC campaigns? These seven resolutions will help you stay on top of your game, keep innovating, energize your entire approach to PPC, and generate awesome results in 2012. How do you and your team stay focused, innovative, and passionate about your PPC campaigns? These seven resolutions will help you stay on top of your game, keep innovating, energize your entire approach to PPC, and generate awesome results in 2012. 0 Comments

How to Expand Your Display Network Targeting Using Remarketing Information

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AdWords Placement Tool and Doubleclick Ad Planner can help you find similar websites appropriate for your target audience, expanding your Google Display Network reach and generating great results due to your highly specific and relevant ads. AdWords Placement Tool and Doubleclick Ad Planner can help you find similar websites appropriate for your target audience, expanding your Google Display Network reach and generating great results due to your highly specific and relevant ads. 0 Comments

Getting People to Talk About Your Company

Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust. Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust. 0 Comments

Five Tips for Hiring a Paid Search Agency

Have you ever been burned from a bad experience in the management of your paid search campaigns? Or maybe you want to outsource but don't know where to start. Tony Wright gives you his list of the five most important questions to ask vendors when looking for someone to manage your PPC campaigns. Have you ever been burned from a bad experience in the management of your paid search campaigns? Or maybe you want to outsource but don't know where to start. Tony Wright gives you his list of the five most important questions to ask vendors when looking for someone to manage your PPC campaigns. 0 Comments