Articles on calculations

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Google Reveals 4 Things You Need to Know About Quality Score

Happy PPC Advertising

Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score. While a new Google whitepaper and updated video mostly are a re-hash of old info, Google does disclose a few new insights about Quality Score. 0 Comments

The 5-Step Plan to PPC Prioritization for Maximum Profits

priority-rubber-stamp

These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success of your PPC campaigns and avoid tactics that might amount to only small gains despite a large time investment. These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success of your PPC campaigns and avoid tactics that might amount to only small gains despite a large time investment. 0 Comments