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5 Ways Social Data Can Enhance Marketing Data

Social Data

The integration of social data with traditional marketing data can enhance your understanding of trends and user behavior, and also can be used as an added value for publishers and advertisers for testing creative, researching keywords, and more. Social media and the abundance of data collected on users, activity, and engagement, provides opportunities to enhance and support your marketing data. 0 Comments

Tubular Labs Crunches Big Data to Create Audience Dashboard for YouTube

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Attention brands, digital studios, and video creators: You now have a new tool to gain insights into your YouTube channel's performance. The Tubular analytics suite enables you to identify and engage superfans and influencers, and grow your audience. Attention brands, digital studios, and video creators: You now have a new tool to gain insights into your YouTube channel's performance. The Tubular analytics suite enables you to identify and engage superfans and influencers, and grow your audience. 0 Comments

YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month

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YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks. YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks. 0 Comments

Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

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Government time and money could be better used supporting the type of innovation at companies like Google – as opposed to pandering to the sour grapes of a few envious competitors who just happen to be reporting fabulous success stories themselves. Government time and money could be better used supporting the type of innovation at companies like Google – as opposed to pandering to the sour grapes of a few envious competitors who just happen to be reporting fabulous success stories themselves. 0 Comments

Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

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There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video views are up 37 percent; video duration is up 148 percent; and time spent watching videos is up 638 percent. There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video views are up 37 percent; video duration is up 148 percent; and time spent watching videos is up 638 percent. 0 Comments

YouTube Does More Than Round Up the Usual Suspects With New Channels

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YouTube is trying to exponentially expand on the viewing options created by the advent of cable TV by launching about 100 new chanels, offering advertisers a new way to engage and reach distinct market segments by narrowcasting their video ads. YouTube is trying to exponentially expand on the viewing options created by the advent of cable TV by launching about 100 new chanels, offering advertisers a new way to engage and reach distinct market segments by narrowcasting their video ads. 0 Comments

comScore YouTube Partner Reporting Rankings Reveal 7 Significant Secrets

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The August 2011 comScore YouTube Partner Reporting rankings are out and you should start digging into this data. Now. It provides a never-before-seen comparison of viewership across hundreds of the 20,000 YouTube partners and their channels. The August 2011 comScore YouTube Partner Reporting rankings are out and you should start digging into this data. Now. It provides a never-before-seen comparison of viewership across hundreds of the 20,000 YouTube partners and their channels. 0 Comments

Will the Death of Newspapers Also Kill Our Freedoms?

Sites like Google News, Facebook and Twitter have given people the belief that they shouldn't pay for information. Hopefully we never rely solely on 140 characters to tell us the news of the world. Sites like Google News, Facebook and Twitter have given people the belief that they shouldn't pay for information. Hopefully we never rely solely on 140 characters to tell us the news of the world. 0 Comments

Video Search Made the Internet Star

The average person can find fame for themselves on the Internet with the advent of user generated video and social media. Nothing in the search industry has generated more buzz than the recent growth in online video search tools and social bookmarking sites. Explore these online video search tools to find your favorites. The average person can find fame for themselves on the Internet with the advent of user generated video and social media. Nothing in the search industry has generated more buzz than the recent growth in online video search tools and social bookmarking sites. Explore these online video search tools to find your favorites. 0 Comments