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Accidents Are Great for Link-Building

barriers

Link-building is often the result of a deliberate action and seldom something accidental. However, accidents and deliberate accidents have proven to attract great links that result in great Google ranking. Link-building is often the result of a deliberate action but accidents and deliberate accidents have proven to attract great links. 0 Comments

Apple Watch Opens New Doors in Local Search

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The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they can be found. The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they can be found. 0 Comments

Ripoff Report to Revise Removal Policy: May Accept Court Orders

anonymous

Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule. ipoff Report is reportedly budging on its "no removal" policy to make "appropriate edits" to reports posted by third parties. 0 Comments

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

What Time of Day Do B2B Professionals Conduct Mobile Research

Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners. Internet usage on mobile now exceeds desktop. The time has come to consider integration of mobile-friendly versions of all mission-critical assets. 0 Comments

RIP Bing Ads Express

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Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads product, which launched last October, leveraged an automated system that oversaw paid search campaigns for Express customers. The test run of Bing Ads Express proved not to be a fit for local businesses that didn't have the expertise or resources to focus on paid search. 0 Comments

Google Q1 2014 Earnings: Profits Up as CPCs Slide

Google Revenues by Source Q1 2014

Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year. Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year. 0 Comments

Google Madness: The Elite Eight of Google+ Local Tips

97 percent of Americans Look Online for Local Products and Services

Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places page or have the updated Google+ Business page, you can use these tips for Google+ Local listing optimization. Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places page or have the updated Google+ Business page, you can use these tips for Google+ Local listing optimization. 0 Comments

Trust is the Most Valuable Currency Online, Is It Your Top Priority?

Corner Store

Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus substantial effort on creating trust for themselves via search engines, social media, and online reviews. Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus substantial effort on creating trust for themselves via search engines, social media, and online reviews. 0 Comments

Google AdWords Adds Consumer Rating Annotations

adwords-consumer-ratings

AdWords announced one way Google it is leveraging its Consumer Survey data: through annotations displayed in AdWords ads. Ads can show in up to three categories of consumer ratings. The feature is now rolling in the U.S., U.K., and Canada. AdWords announced one way Google it is leveraging its Consumer Survey data: through annotations displayed in AdWords ads. Ads can show in up to three categories of consumer ratings. The feature is now rolling in the U.S., U.K., and Canada. 0 Comments

4 Tactics to Drive Incremental Local SEO Performance

Get Found Locally

After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization. After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization. 0 Comments

Google Adds 1,000+ New Categories to Places Dashboard

Google Places for Business

Google is making some new changes to Google’s Places for Business in order to make it easier for users to find businesses in international countries. Google is adding more than 1,000 categories globally into the Places dashboard. Google is making some new changes to Google’s Places for Business in order to make it easier for users to find businesses in international countries. Google is adding more than 1,000 categories globally into the Places dashboard. 0 Comments

Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

click-to-call-search-results

Users on the go looking for a business’s phone number in the search results expect to be able to access that number and call with a couple clicks. Is your brand leveraging the options for click to call in the search results like this top retailer? Users on the go looking for a business’s phone number in the search results expect to be able to access that number and call with a couple clicks. Is your brand leveraging the options for click to call in the search results like this top retailer? 0 Comments

Why Content Marketing is a Definitive Method for Success in 2014

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A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. 0 Comments

How to Convert One-Time Customers Into Repeat or Lifetime Customers

Holiday Hangover

Getting the most out of your seasonal high tide can be exciting, but don't neglect what lies ahead: the slow season. Here's how to maintain holiday momentum and foster lifetime customers using a mix of social media, remarketing, and email. Getting the most out of your seasonal high tide can be exciting, but don't neglect what lies ahead: the slow season. Here's how to maintain holiday momentum and foster lifetime customers using a mix of social media, remarketing, and email. 0 Comments

Google Puts Local Ads on the Maps App

Google Maps Local Ad

For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed at the bottom of the screen that includes title, ad text, and a link to get directions to the business. For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed at the bottom of the screen that includes title, ad text, and a link to get directions to the business. 0 Comments

Local Search: How to Rank on Google in 2013 [Survey]

Overall Local Search Ranking Factors

Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity. Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity. 0 Comments

Foursquare Opens Self-Service Advertising to Small Businesses

Foursquare Promoted

Foursquare will charge advertisers when a user looks at the larger listing for an advertisement within Foursquare, but also charge advertisers when a user either checks in at that business after they've seen the advertising on Foursquare. Foursquare will charge advertisers when a user looks at the larger listing for an advertisement within Foursquare, but also charge advertisers when a user either checks in at that business after they've seen the advertising on Foursquare. 0 Comments

Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

Ripoff Report Verified Examples in Google

Ripoff Report, one of the most popular review sites for posting customer complaints, has launched "Ripoff Report Verified." The new program gives businesses a chance to resolve disputes in 14 days before negative reviews are posted for $89 a month. Ripoff Report, one of the most popular review sites for posting customer complaints, has launched "Ripoff Report Verified." The new program gives businesses a chance to resolve disputes in 14 days before negative reviews are posted for $89 a month. 0 Comments

AdWords Review Extensions: Add Third-Party Testimonials to Ads

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While ecommerce businesses have already had access to showing reviews in their ads, this new extension allows advertisers to add testimonials right into their ads, and you can choose from a direct quote or the summary of an accolade. While ecommerce businesses have already had access to showing reviews in their ads, this new extension allows advertisers to add testimonials right into their ads, and you can choose from a direct quote or the summary of an accolade. 0 Comments