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Yahoo's Yelp Partnership Wipes Out Old Local Business Reviews

Yahoo Local Yelp Review Paseo

The Yahoo-Yelp local search deal seemed like a good idea at the time. But what many Yahoo Local users are discovering is that with the Yelp changeover, those businesses have lost years worth of reviews in favor of a single Yelp review. The Yahoo-Yelp local search deal seemed like a good idea at the time. But what many Yahoo Local users are discovering is that with the Yelp changeover, those businesses have lost years worth of reviews in favor of a single Yelp review. 0 Comments

73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

Who Consumers Blame for Incorrect Information

The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable. The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable. 0 Comments

4 Reasons You Should Start Obsessing About AdWords Quality Score

Cost Per Conversion vs Quality Score

Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. 0 Comments

Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

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Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get on the right track, and quickly. The post includes detailed instructions for creating and exporting the report. Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get on the right track, and quickly. The post includes detailed instructions for creating and exporting the report. 0 Comments

Fake Online Reviews Cost 19 Companies $350,000

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A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering "reputation enhancement" services were caught in the year-long investigation, along with their clients. A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering "reputation enhancement" services were caught in the year-long investigation, along with their clients. 0 Comments

Promote Yourself: 5 Rules for Career Success From Dan Schawbel

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Knowing how to promote yourself, your client, your business, or your employers takes a whole new level of skill and expertise. The challenge is finding the right balance of promotional strategies that will yield the most effective results. Knowing how to promote yourself, your client, your business, or your employers takes a whole new level of skill and expertise. The challenge is finding the right balance of promotional strategies that will yield the most effective results. 0 Comments

How to Write Great Content: Because Awesome Content Won't Write Itself...

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We've all been told that creating unique, awesome content is our key to visibility gold and customer loyalty. But how do we do it, consistently? Awesome content isn't going to write itself. It doesn't just happen. This is how you write it. We've all been told that creating unique, awesome content is our key to visibility gold and customer loyalty. But how do we do it, consistently? Awesome content isn't going to write itself. It doesn't just happen. This is how you write it. 0 Comments

3 Ways to Find Great Link Building Opportunities in Boring Industries

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Boring is in the eye of the beholder. Any industry, no matter how boring on the surface, has interesting stories just waiting to be exploited by a creative link builder. Here's how to find opportunities for tremendous coverage and editorial links. Boring is in the eye of the beholder. Any industry, no matter how boring on the surface, has interesting stories just waiting to be exploited by a creative link builder. Here's how to find opportunities for tremendous coverage and editorial links. 0 Comments

Can Google Authorship Really Cause a Huge Traffic Drop? [Case Study]

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One site owner claimed that adding Google authorship caused a drop in traffic and removing authorship triggered a Google retaliation in the form of an even more dramatic traffic drop. Is this possible, or could there be another "smoking gun"? One site owner claimed that adding Google authorship caused a drop in traffic and removing authorship triggered a Google retaliation in the form of an even more dramatic traffic drop. Is this possible, or could there be another "smoking gun"? 0 Comments

Reality Check: Google Isn't 'Killing' Organic Search

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A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding was: 13 percent. Mainstream news sites picked up the story, pointing the finger at Google. But here's the rest of the story. A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding was: 13 percent. Mainstream news sites picked up the story, pointing the finger at Google. But here's the rest of the story. 0 Comments

Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

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Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping, and how to troubleshoot issues with your PLAs, and more. Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping, and how to troubleshoot issues with your PLAs, and more. 0 Comments

Innovate or Die: Where Will SEM (and You) be in 5 Years?

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All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. 0 Comments

Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics

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In the interview on what makes a quality website, Matt Cutts discussed competing against big brands, infographic dangers, physical businesses with multiple websites and more. Here are his tips for dealing with a few common ranking challenges. In the interview on what makes a quality website, Matt Cutts discussed competing against big brands, infographic dangers, physical businesses with multiple websites and more. Here are his tips for dealing with a few common ranking challenges. 0 Comments

Using Google Analytics Dashboards for Better Insights

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Analytics dashboards allow you to grab bits and pieces of data from various reports and collect them all into one simple and easily digestible overview. Learn how to find all kinds of new insights to help you make better-informed business decisions. Analytics dashboards allow you to grab bits and pieces of data from various reports and collect them all into one simple and easily digestible overview. Learn how to find all kinds of new insights to help you make better-informed business decisions. 0 Comments

How to Find Profitable Keywords For Your Website

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Keyword research is the most important step in the SEO process. Targeting the wrong keywords or keywords in the wrong order can provide lackluster results. Here’s how to target keywords that stand the best chance of providing you a solid ROI. Keyword research is the most important step in the SEO process. Targeting the wrong keywords or keywords in the wrong order can provide lackluster results. Here’s how to target keywords that stand the best chance of providing you a solid ROI. 0 Comments

How to Increase Your Local Business Facebook Reach in Minutes a Day

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Facebook marketing for local stores doesn’t have to be time consuming or expensive. Be creative, be real, and be consistent. Here are quick tips and tricks to help local brick-and-mortar businesses connect in a meaningful way and win over new fans. Facebook marketing for local stores doesn’t have to be time consuming or expensive. Be creative, be real, and be consistent. Here are quick tips and tricks to help local brick-and-mortar businesses connect in a meaningful way and win over new fans. 0 Comments

Are You Competing with Your Own Business Identity?

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As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s anchor identity throughout search results. As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s anchor identity throughout search results. 0 Comments

Google Places Fails to Stop Spam, Abuse

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The New York Times’ large spotlight is on Google again, this time showing how easy it is for local business owners to become victims of abuse from spammers fraudulently reporting a business as closed. Google promises a solution is in the works. The New York Times’ large spotlight is on Google again, this time showing how easy it is for local business owners to become victims of abuse from spammers fraudulently reporting a business as closed. Google promises a solution is in the works. 0 Comments

Advanced Keyword Modeling: How to Calculate Success on Google & Bing

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Are you capitalizing on the intent of each user’s query? Here's how to create a strategic, tiered keyword list by drilling down to the molecular level to analyze how your keywords and snippets match a user's search query and that user's intent. Are you capitalizing on the intent of each user’s query? Here's how to create a strategic, tiered keyword list by drilling down to the molecular level to analyze how your keywords and snippets match a user's search query and that user's intent. 0 Comments

How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips

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Planning and learning about the different platforms, options, and dynamics will determine success in the LBM world. As location-aware apps multiply like rabbits, these strategies will help you avoid the check-in fatigue afflicting today’s consumers. Planning and learning about the different platforms, options, and dynamics will determine success in the LBM world. As location-aware apps multiply like rabbits, these strategies will help you avoid the check-in fatigue afflicting today’s consumers. 0 Comments

Incorporating Geo-Targeting into Your Link Building

Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links. Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links. 0 Comments

Why Online Reputation Management Shouldn't be a Knee-jerk Reaction

Whether you're the CEO of a major corporation or small local business, sooner or later you'll have to deal with negative publicity. In today's world, how you handle this issue for your business can be a make or break decision. Whether you're the CEO of a major corporation or small local business, sooner or later you'll have to deal with negative publicity. In today's world, how you handle this issue for your business can be a make or break decision. 0 Comments