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Using the DMAIC Process for SEO Projects

Define Measure Analyze Improve Control

DMAIC stands for define, measure, analyze, improve and control. Whether you're a large multi-location organization or a freelance SEO looking for answers to a problem, DMAIC provides a method to solve all kinds of problems quickly and efficiently. DMAIC stands for define, measure, analyze, improve and control. Whether you're a large multi-location organization or a freelance SEO looking for answers to a problem, DMAIC provides a method to solve all kinds of problems quickly and efficiently. 0 Comments

How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

keep-calm-no-politics-just-insights

Establishing an effective prioritization model is fairly simple, and doesn't have to be overly complicated or involve any specialized tools of any kind. Here are some guidelines you can think about when starting your own prioritization model. Establishing an effective prioritization model is fairly simple, and doesn't have to be overly complicated or involve any specialized tools of any kind. Here are some guidelines you can think about when starting your own prioritization model. 0 Comments

Is IT in Your In-House SEO Circle?

seo-it-circle

It can sometime feel like marketers and IT folks operate on different planets, but SEO and IT are two important players that need to work closely to form a cohesive web strategy. Start breaking down the barriers using these nine approaches. It can sometime feel like marketers and IT folks operate on different planets, but SEO and IT are two important players that need to work closely to form a cohesive web strategy. Start breaking down the barriers using these nine approaches. 0 Comments

Checking Into the Future with Foursquare's Dennis Crowley

The remaining challenge for Foursquare is the SMB segment, where advertisers aren't as easy to reach. The proposition is for SMBs to utilize Foursquare's dashboard to manage specials and drive foot traffic. The remaining challenge for Foursquare is the SMB segment, where advertisers aren't as easy to reach. The proposition is for SMBs to utilize Foursquare's dashboard to manage specials and drive foot traffic. 0 Comments

Driving SEO Outsourcing Success

Some marketers think that outsourcing the management of their SEO campaign means they can sit back and wait for the results to be delivered. Unfortunately, such thinking is delusional. Some marketers think that outsourcing the management of their SEO campaign means they can sit back and wait for the results to be delivered. Unfortunately, such thinking is delusional. 0 Comments