Articles on budgets

RSS

5 AdWords Optimization Checkpoints You May Be Missing

Google Adwords logo

It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Here are a few AdWords optimization checkpoints you should revisit. It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. 0 Comments

56% of Marketers Using Mobile PLAs [Study]

Marketers Using Local Availability Storefronts Mobile PLAs

A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads. A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads. 0 Comments

The New AdWords Opportunities Tab - How to Get the Most Out Of It

Daily budget per week

While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are some guidelines and considerations for budgets and keywords when using the Opportunities tab. While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are some guidelines and considerations for budgets and keywords when using the Opportunities tab. 0 Comments

How I Learned to Stop Worrying and Love Enhanced Campaigns

peter-sellers

It's time to stop whining and start winning! If you haven't migrated already, or you have migrated but aren't doing anything differently, here are some good reasons to adopt Google AdWords enhanced campaigns functionality as soon as possible. It's time to stop whining and start winning! If you haven't migrated already, or you have migrated but aren't doing anything differently, here are some good reasons to adopt Google AdWords enhanced campaigns functionality as soon as possible. 0 Comments

Forecasting SEM Activity

google-trends-forecasting-all-inclusive-vacation

Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as accurate as possible to make sure you and your client can agree on reasonable targets. Here’s how. Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as accurate as possible to make sure you and your client can agree on reasonable targets. Here’s how. 0 Comments

3 Big PPC Mistakes Even Pros Make & How to Avoid Them

oops-mistake-sign

Everyone makes mistakes. You’ve heard that saying a thousand times, yet it still rings true. Not even seasoned professionals are perfect. Usually blunders are the best way to learn. Here are some mistakes PPC pros have made, and how to avoid them. Everyone makes mistakes. You’ve heard that saying a thousand times, yet it still rings true. Not even seasoned professionals are perfect. Usually blunders are the best way to learn. Here are some mistakes PPC pros have made, and how to avoid them. 0 Comments

Competitive Intelligence: A Gift Waiting to be Opened

start-your-campaign-optimization-early

To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence. To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence. 0 Comments

Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

pumpkin

Many AdWords features come with fabulous advantages that help improve account performance or ease campaign management. But beware: some of these also have pitfalls and tricks that throw PPC managers off course. Never fear, solutions are here. Many AdWords features come with fabulous advantages that help improve account performance or ease campaign management. But beware: some of these also have pitfalls and tricks that throw PPC managers off course. Never fear, solutions are here. 0 Comments

Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns

adwords-shared-budgets

A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve budget allocation and increase flexibility for users. Here’s how to set it up. A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve budget allocation and increase flexibility for users. Here’s how to set it up. 0 Comments

8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

people-using-mobile-phones

As more people use their mobile devices and tablets to search for your products and services, you can and should cater to that. Use these tips to deliver a relevant and high-converting experience that matches the context and device of the searcher. As more people use their mobile devices and tablets to search for your products and services, you can and should cater to that. Use these tips to deliver a relevant and high-converting experience that matches the context and device of the searcher. 0 Comments

3 Tips for PPC Holiday Preparation in 2012

purchase-path-google-ipsos

The busy retail holiday season is approaching fast for those of us in the paid search world. Each year paid search is one of the most important ingredients for a brand's success. As you plan for this year, here are three ways to get yourself ready. The busy retail holiday season is approaching fast for those of us in the paid search world. Each year paid search is one of the most important ingredients for a brand's success. As you plan for this year, here are three ways to get yourself ready. 0 Comments

How to Win the PPC Championship

bcs-2012

In PPC, it’s great to grab one of the premium positions above the search results – but you can still score (i.e. convert) even if you’re in a side position. So what keeps PPC advertisers from crossing the 50-yard line of search and scoring? In PPC, it’s great to grab one of the premium positions above the search results – but you can still score (i.e. convert) even if you’re in a side position. So what keeps PPC advertisers from crossing the 50-yard line of search and scoring? 0 Comments

5 Things That Should Happen in Digital in 2012 – But Probably Won’t

utopia-brazil

On my wish list for this year: Bing takes more market share from Google, aided by Facebook and social search; Yahoo gets reinvigorated with a new strategy; clients appreciate the need for specialists; and CXOs actually “get” digital. On my wish list for this year: Bing takes more market share from Google, aided by Facebook and social search; Yahoo gets reinvigorated with a new strategy; clients appreciate the need for specialists; and CXOs actually “get” digital. 0 Comments

Automate Your AdWords Management with Automated Rules, Part 1

This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. 0 Comments

Tracking Real Value with Incremental ROI

You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don't let net ROI mask incremental losses. You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don't let net ROI mask incremental losses. 0 Comments

Is Your Paid Search Campaign Part of a Mix or a Mess?

Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media mix. The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns. Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media mix. The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns. 0 Comments

The Long Tail Is Dead -- Long Live the Long Tail

Search is not the well-kept secret it once was, and targeting the long tail is becoming hard to do. Tony Wright has some tips for playing the long tail in today's SEM market. Search is not the well-kept secret it once was, and targeting the long tail is becoming hard to do. Tony Wright has some tips for playing the long tail in today's SEM market. 0 Comments