Articles on Budget

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Is SEO Still Worth It in 2015?

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Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations to help you develop a budget. Let's cut to the chase: Of course SEO is still worth it. 0 Comments

Bing Ads Offers New Bulk Editing Tools

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Bing Ads announced a new way advertisers can manage up to 1 million keywords, 500,000 ads, and 250,000 ad groups - all within the Web interface. Bing Ads announced a new way advertisers can manage up to 1 million keywords, 500,000 ads, and 250,000 ad groups - all within the Web interface. 0 Comments

5 Most Important Takeaways From the Link Building Survey 2014

Link Building 2014 Survey Thoughts and Analysis

A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities. The Link Building Survey 2014 shows that link building is getting harder, links still matter, and diverse tactics are extremely important. 0 Comments

PPC Budget Forecasting 101

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As pay-per-click professionals, we're often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task, for sure. Here's a simple walk-through on how to answer those tough budgeting questions from clients. By recalculating your search account's potential, you can create a rough PPC budget forecast that will help you answer all of your clients' questions. 0 Comments

The Correlation Between SEO Success, Budget & Your Executives' Attitude [Data]

Executive Buy-in and High Achieving SEOs

Vocal evangelism leads to executive buy-in, which leads to the organizational and budgetary support needed for SEO success. Given this connection, here are three approaches to help you gain the support and budget you need to succeed. Vocal evangelism leads to executive buy-in, which leads to the organizational and budgetary support needed for SEO success. Given this connection, here are three approaches to help you gain the support and budget you need to succeed. 0 Comments

8 Deciding Factors that Influence SEO Keyword Prioritization

Priority

Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. Here's to determine which terms deserve more of your time and which deserve less. Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. Here's to determine which terms deserve more of your time and which deserve less. 0 Comments

Yelp Launches New CPC Advertising Program

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Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn't new, but this new program includes a discount bundle with some enhanced features. Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn't new, but this new program includes a discount bundle with some enhanced features. 0 Comments

15 Ways to Make Small Budget Content Creation & Marketing Work

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Short on cash but big on ideas? Here are a few ideas to help you formulate a quality content led digital marketing plan, and a list of cost effective tips that every business can action to maximize the ROI of any content investment made. Short on cash but big on ideas? Here are a few ideas to help you formulate a quality content led digital marketing plan, and a list of cost effective tips that every business can action to maximize the ROI of any content investment made. 0 Comments

5 Major Mistakes to Avoid When Managing the New Google Shopping

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Setting up Product Listing Ads (PLAs) and Google Shopping can be a complicated process. This article outlines some of the top mistakes online merchants should look out for when setting up and managing Google Shopping, as well as tips for success. Setting up Product Listing Ads (PLAs) and Google Shopping can be a complicated process. This article outlines some of the top mistakes online merchants should look out for when setting up and managing Google Shopping, as well as tips for success. 0 Comments

PPC Bid Optimization Without Conversion Tracking

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Having a lack of good conversion data is no excuse for not optimizing bids in a campaign. The campaign can still perform better. Optimizing a PPC campaign without conversion tracking data doesn't have to be difficult with this simple set of rules. Having a lack of good conversion data is no excuse for not optimizing bids in a campaign. The campaign can still perform better. Optimizing a PPC campaign without conversion tracking data doesn't have to be difficult with this simple set of rules. 0 Comments

2012: Search Marketing Armageddon or Opportunity?

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A survey of search marketers reveals their top priorities in 2012 are addressing mobile search and attribution modeling. However, to avoid digital (or brand) disaster, marketers must increase the maturity of their search and social programs. A survey of search marketers reveals their top priorities in 2012 are addressing mobile search and attribution modeling. However, to avoid digital (or brand) disaster, marketers must increase the maturity of their search and social programs. 0 Comments

Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types

Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer -- each AdWords bidding option carries a distinct set of pros and cons. Here's what you can expect when updating your AdWords bidding options. Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer -- each AdWords bidding option carries a distinct set of pros and cons. Here's what you can expect when updating your AdWords bidding options. 0 Comments

10 Top Online Travel Marketing Tips

Compete and drive sales in the travel sector using this advice on paid search budget planning, user-generated content, search engine optimization, and much more. Compete and drive sales in the travel sector using this advice on paid search budget planning, user-generated content, search engine optimization, and much more. 0 Comments