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Google Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR

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Google has announced redesigned local ad formats in Google Maps for Mobile. The announcement in and of itself is not that exciting. However, Google claims that this visual redesign has increased click-through rates by 100 percent in initial tests. Google has announced redesigned local ad formats in Google Maps for Mobile. The announcement in and of itself is not that exciting. However, Google claims that this visual redesign has increased click-through rates by 100 percent in initial tests. 0 Comments

Customers Are Mobile, Now Retail Must Follow

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The online-offline gap has long been a challenge for Internet marketers. Now it appears that the previous paradigm – researching online for real-world purchasing – is beginning to flip the other way, with the rise of "showrooming". The online-offline gap has long been a challenge for Internet marketers. Now it appears that the previous paradigm – researching online for real-world purchasing – is beginning to flip the other way, with the rise of "showrooming". 0 Comments

Google: Get Ready for Mobile Holiday Shoppers Now

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Black Friday is still several weeks away, but studies from Google and others indicate that webmasters should prepare immediately. Beyond increased mobile searches and higher mobile ad actions, more mobile users are starting their shopping early. Black Friday is still several weeks away, but studies from Google and others indicate that webmasters should prepare immediately. Beyond increased mobile searches and higher mobile ad actions, more mobile users are starting their shopping early. 0 Comments