Articles on Brazil

RSS

Bing and Google Are Ready for Some Football

cortana-nfl

As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF generator to capitalize upon increased search interest. As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF generator to capitalize upon increased search interest. 0 Comments

Bing Ads 2014 Recap

bing-ads-ui-update

In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network. In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network. 0 Comments

Fake Googlebot Activity up 61% [Report]

For every 24 Googlebot visits a website will also be visited by a Fake Googlebot

One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits. One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits. 0 Comments

Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report]

media-spend-by-device-covario

Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year (YoY) and 6 percent increase quarter-over-quarter (QoQ) globally. Overall, spend was up 21 percent YoY and 2 percent QoQ worldwide. Covario reports a 21 percent year-over-year spend increase and 2 percent QoQ boost amongst its high tech, consumer electronics, and retail clients. 0 Comments

A Recipe for a Tasty Semantic Search & SEO Salad

Schema RDFA

Stop trying to salt your content and meta data with keywords, thinking that's all you need to get to the top of search engines. And that doesn't mean just concentrating on synonyms, either. Instead, focus on conveying the concept of your pages. As semantic search continues to develop, it will increase our ability to provide content designed more for users than search engines. Here's how do that. 0 Comments

A Lesson in Social Espionage: How to Dissect a Competitor's Social Strategy

Dove Map

Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand Dove, the following exercises, using only public data, took about 3 hours to complete. Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand Dove, the following exercises, using only public data, took about 3 hours to complete. 0 Comments

Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

Bruce Daisley at SES London 2014

Bruce Daisley, Twitter's UK Managing Director, says capturing a moment can be incredibly powerful. Brands have several opportunities on Twitter, both planned and unplanned. Real-time marketing is about being the smartest by planning for your moments. Bruce Daisley, Twitter's UK Managing Director, says capturing a moment can be incredibly powerful. Brands have several opportunities on Twitter, both planned and unplanned. Real-time marketing is about being the smartest by planning for your moments. 0 Comments

How Vine Has Changed the Video Landscape in Just 12 Months

A Year on Vine

Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine. Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine. 0 Comments

How Can SEO Stimulate Export Sales?

Worldwide Shipping

Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three examples of how online and traditional industrial retail companies are using SEO to generate export sales. Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three examples of how online and traditional industrial retail companies are using SEO to generate export sales. 0 Comments

Global Mobile Advertising Opportunities: Brazil. Russia, India & China

Russian Mobile Audience by Geographic Location

Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations. Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations. 0 Comments

7 Content Marketing Tips to Recover From Google Penguin

content

If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic, build up a following, and design SEO campaigns that are smart enough to weather any storm. If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic, build up a following, and design SEO campaigns that are smart enough to weather any storm. 0 Comments

Unruly's Second Opinion on Top 10 Social Video Trends for 2014

Future Next Exit

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. 0 Comments

Google Trends Updates Accommodate Misspellings and Different Meanings

google-trends-tools-sm

Several updates have been announced for Google Trends, making the data it provides more useful. It will now work to determine user intent where there is more than one meaning for a word and will take misspellings into account, among other updates. Several updates have been announced for Google Trends, making the data it provides more useful. It will now work to determine user intent where there is more than one meaning for a word and will take misspellings into account, among other updates. 0 Comments

Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China

baidu-serp-match-types

A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu. A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu. 0 Comments

Big Bing Ads 2013 Recap

keyword-distribution-chart-bing

Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements and new features, as well as some small but important changes you might have missed, plus some things in the works now. Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements and new features, as well as some small but important changes you might have missed, plus some things in the works now. 0 Comments

Foursquare Opens Self-Service Advertising to Small Businesses

Foursquare Promoted

Foursquare will charge advertisers when a user looks at the larger listing for an advertisement within Foursquare, but also charge advertisers when a user either checks in at that business after they've seen the advertising on Foursquare. Foursquare will charge advertisers when a user looks at the larger listing for an advertisement within Foursquare, but also charge advertisers when a user either checks in at that business after they've seen the advertising on Foursquare. 0 Comments

Google AdWords Dynamic Remarketing Launches For Merchants

Sample Dynamic Remarketing Ads Google AdWords

Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to those in the travel and education sectors, but Google does plan to expand later this year. Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to those in the travel and education sectors, but Google does plan to expand later this year. 0 Comments

Global Online Payment Methods

Credit Cards

Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid. Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid. 0 Comments

Google Reports Surge in Government Takedown Requests

google-government-content-removal-requests-2012

Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last year. From July to December 2012 Google received 2,285 government requests to remove content from its platforms. Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last year. From July to December 2012 Google received 2,285 government requests to remove content from its platforms. 0 Comments

What the Brazil Butt Lift Can Teach Us About Personas

brazil-butt-lift-landing-page

Ever heard the saying “you can’t please everyone”? Turns out, you actually can – at least when it comes to your landing pages. Want to appeal to different buying modalities? Here's how to understand what they're looking for and give it to them. Ever heard the saying “you can’t please everyone”? Turns out, you actually can – at least when it comes to your landing pages. Want to appeal to different buying modalities? Here's how to understand what they're looking for and give it to them. 0 Comments

IgnitionOne Aim to Help Marketers in Brazil Leapfrog Digital Challenges

brazil25

IgnitionOne opened a new office in Brazil earlier this month. Will Margiloff and new MD, Edmardo Galli, talked to SEW about the digital opportunity in the Brazilian market and outlining their local strategy. IgnitionOne opened a new office in Brazil earlier this month. Will Margiloff and new MD, Edmardo Galli, talked to SEW about the digital opportunity in the Brazilian market and outlining their local strategy. 0 Comments

Google Chrome Briefly Steals Browser Lead From Internet Explorer

google-chrome-logo

Google's Chrome browser recently became the most popular system in use on the web, overtaking Microsoft's Internet Explorer (IE) for the first time, before falling back into second place, due to heavy weekend usage in India, Russia, and Brazil. Google's Chrome browser recently became the most popular system in use on the web, overtaking Microsoft's Internet Explorer (IE) for the first time, before falling back into second place, due to heavy weekend usage in India, Russia, and Brazil. 0 Comments