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Google AdWords Launches Website Call Conversions

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AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword. AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword. 0 Comments

30% of Traffic to Insurance Sites Came from Search in June

insurance-searches

Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other top performers in Q2 in the search results included GEICO and Progressive. Data coming from Millward Brown Digital shows leading insurance brands received 30 percent on average of website traffic from search in June. Other top performers in Q2 in the search results included GEICO and Progressive. 0 Comments

Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

Search Ads Lift Brand Awareness

When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand. While the average brand awareness lift was 6.6 percent, auto and B2B saw a 9 percent lift; CPG an 8 percent life; and retail a 6 percent lift. 0 Comments

gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

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SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brand’s audience is having on Twitter. Its social keyword research module may expand to other social mediums in the future, too. SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brand’s audience is having on Twitter. Its social keyword research module may expand to other social mediums in the future, too. 0 Comments

4 Tactics to Drive Incremental Local SEO Performance

Get Found Locally

After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization. After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization. 0 Comments

YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

The Massive YouTube Beauty Ecosystem

Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails. Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails. 0 Comments

IAB Tackles Native Advertising Standards as FTC Investigates

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The Interactive Advertising Bureau is attempting to set industry standards in regards to native advertising, though whether or not self-regulation by advertisers will be enough to satisfy the Federal Trade Commission remains to be seen. The Interactive Advertising Bureau is attempting to set industry standards in regards to native advertising, though whether or not self-regulation by advertisers will be enough to satisfy the Federal Trade Commission remains to be seen. 0 Comments

Brands Account for 40% of Top 1,000 Most Shared Instagram Videos

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New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro. New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro. 0 Comments

Fortune 100 Companies Not Measuring Up in Mobile [Study]

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The Search Agency is keeping score on Fortune 100 companies and their mobile experience. What they found were less-than-perfect scores among the biggest brands in the United States. Coca-Cola and FedEx received the highest scores. The Search Agency is keeping score on Fortune 100 companies and their mobile experience. What they found were less-than-perfect scores among the biggest brands in the United States. Coca-Cola and FedEx received the highest scores. 0 Comments

Sick to Death of Content Marketing

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SEO isn't content marketing and content marketing isn't SEO. There's some potentially great crossover, but one is not a replacement for the other. Rather than trying to rebrand yourself, here's why you should be proud to be an SEO professional! SEO isn't content marketing and content marketing isn't SEO. There's some potentially great crossover, but one is not a replacement for the other. Rather than trying to rebrand yourself, here's why you should be proud to be an SEO professional! 0 Comments

YouTube's Expanded Home Page Feed Offers Brands More Visibility

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YouTube hopes new personalized feeds will encourage a new way to use the homepage and, therefore, more time spent watching videos. It means more visibility for brands and a new opportunity for continued engagement with your most engaged audience. YouTube hopes new personalized feeds will encourage a new way to use the homepage and, therefore, more time spent watching videos. It means more visibility for brands and a new opportunity for continued engagement with your most engaged audience. 0 Comments