Articles on branded content

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How to Use Twitter's Vine App

wolverine-vine

Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply share things with your fans, consider these tips before activating your strategy. Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply share things with your fans, consider these tips before activating your strategy. 0 Comments

3 Keys to Activating an Audience with Smarter Content

consumer-content-context-marketing

Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content (forms and stories), and points of distribution (devices, sites, context). Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content (forms and stories), and points of distribution (devices, sites, context). 0 Comments