Articles on brand recognition

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Ford Retains Confidence in Facebook Ads as GM Quits

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Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site. Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site. 0 Comments

Multi-Channel Ads: The Importance of 'Scent'

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TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can’t pick up anything unless they also carry a "scent trail" of keywords, terminology, and imagery. TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can’t pick up anything unless they also carry a "scent trail" of keywords, terminology, and imagery. 0 Comments

Google Shihui Deal Search Launches In China

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Google is introducing a deal search service in China known as Google Shihui (which means “timely benefit”). Shihui will allow users to search through information aggregated from China’s deal sites. There are about 4,000 such sites in the country. Google is introducing a deal search service in China known as Google Shihui (which means “timely benefit”). Shihui will allow users to search through information aggregated from China’s deal sites. There are about 4,000 such sites in the country. 0 Comments

A Few adCenter Tricks For Halloween PPC Treats

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As we hit the beginning of September, eager Halloween fans are already hunting for their 2011 costume. Twenty-three percent of all annual Halloween searches will happen this month. Microsoft adCenter offers tips on how to adjust your PPC strategy. As we hit the beginning of September, eager Halloween fans are already hunting for their 2011 costume. Twenty-three percent of all annual Halloween searches will happen this month. Microsoft adCenter offers tips on how to adjust your PPC strategy. 0 Comments

AltaVista Changes Direction

AltaVista decides to compete with other search engines turned portal services by adding free e-mail and other services. AltaVista decides to compete with other search engines turned portal services by adding free e-mail and other services. 0 Comments