Articles on Brand Protection

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Branded vs. Non-Branded SEM

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Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some of the key considerations to equip you with the information needed to make the right decision for your organization. Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some of the key considerations to equip you with the information needed to make the right decision for your organization. 0 Comments

Yahoo Hits $610 Million Jackpot in Lottery Scam Case

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A U.S. district court in New York issued a ruling in favor of Yahoo, ordering the defendants to pay $583 million in damages from violations of the CAN-SPAM Act, as well as $27 million in damages for trademark infringement. A U.S. district court in New York issued a ruling in favor of Yahoo, ordering the defendants to pay $583 million in damages from violations of the CAN-SPAM Act, as well as $27 million in damages for trademark infringement. 0 Comments