Articles on brand name

RSS

4 UX Tips That Will Improve Your Content Strategy

Goal Funnel Google Analytics

Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy. Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy. 0 Comments

Future of Paid Search: Think Target Audiences, Not Just Keywords

target-your-customers

It's time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others) the core concepts of how to target people above and beyond keyword groups by targeting audiences. It's time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others) the core concepts of how to target people above and beyond keyword groups by targeting audiences. 0 Comments

Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

types-of-businesses-in-paid-search-results

A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name found online travel agencies showing up consistently, sometimes in the No. 1 position for a hotel's brand name. A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name found online travel agencies showing up consistently, sometimes in the No. 1 position for a hotel's brand name. 0 Comments

Unlock Powerful Insights With This Complex AdWords Retargeting Process

big-brains

Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and advanced tactics for search remarketing that can cut wasted spend and take advantage of brand familiarity. Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and advanced tactics for search remarketing that can cut wasted spend and take advantage of brand familiarity. 0 Comments

Linking From Within: How to Generate Links Through Existing Relationships

inside-the-box-links

Instead of looking at what other websites are doing to build links, you should identify the potential links that can be generated through existing relationships your company has naturally established from standard day-to-day business practices. Instead of looking at what other websites are doing to build links, you should identify the potential links that can be generated through existing relationships your company has naturally established from standard day-to-day business practices. 0 Comments

How to Hire & Retain SEO Talent in 2013

hiring-talented-employees

Whether you’re doing SEO in an agency environment, in-house, or as a freelancer, your success depends heavily on the talent of your employees, who will create and execute performance-driving SEO campaigns. Here’s how to find and keep them. Whether you’re doing SEO in an agency environment, in-house, or as a freelancer, your success depends heavily on the talent of your employees, who will create and execute performance-driving SEO campaigns. Here’s how to find and keep them. 0 Comments

Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

green-light-bulb

It can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you to create a content strategy, but to really make it a success you have to get to know your audience and find out what it is they want to see. It can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you to create a content strategy, but to really make it a success you have to get to know your audience and find out what it is they want to see. 0 Comments

Why Do Some Sites Rank Faster Than Others?

clock-pa-24

SEO prospects continue to ask, “How long until I’ll see results”? As with most things in SEO, the question begs more questions: how do you measure results and success, or define ROI? It’s not a simple question. And it doesn’t have a simple answer. SEO prospects continue to ask, “How long until I’ll see results”? As with most things in SEO, the question begs more questions: how do you measure results and success, or define ROI? It’s not a simple question. And it doesn’t have a simple answer. 0 Comments

SEO 101: 6 Steps to Selecting Your Pages

SEO Speech Bubbles

Once you have your target keyword list, use these six simple steps to select the right pages to go after as you build and manage your SEO campaigns and create a focused SEO effort that drives sustainable traffic and brand awareness. Once you have your target keyword list, use these six simple steps to select the right pages to go after as you build and manage your SEO campaigns and create a focused SEO effort that drives sustainable traffic and brand awareness. 0 Comments

Boost Your CTR With These 5 PPC Ad Copy Strategies

PPC Price Points

Ad copy testing is critical to seizing a competitive advantage in PPC, but with an endless number of attributes to test it can be a little daunting to pick a starting point. Start with these ad copy attributes to improve your paid search campaigns. Ad copy testing is critical to seizing a competitive advantage in PPC, but with an endless number of attributes to test it can be a little daunting to pick a starting point. Start with these ad copy attributes to improve your paid search campaigns. 0 Comments

What SEMs Can Learn From Google AdWords Tests & Changes

Indexed Weekly CTR

Since earlier this year, Google appears to be putting a lot of emphasis on testing the way ad copy is displayed to users. What has changed, what is being tested, and what does that mean for marketers? Since earlier this year, Google appears to be putting a lot of emphasis on testing the way ad copy is displayed to users. What has changed, what is being tested, and what does that mean for marketers? 0 Comments

Google AdWords Display URL Changes: Boon or Bust?

News of this puzzling modification to AdWords has been greeted with a negative reaction from the search marketing community. It's hard to believe the display URL change can possibly benefit Google or advertisers. News of this puzzling modification to AdWords has been greeted with a negative reaction from the search marketing community. It's hard to believe the display URL change can possibly benefit Google or advertisers. 0 Comments

Everything You Assumed About Search Is About to Change

As soon as search marketing old timers think they've got search all figured out, something changes. Sometimes it's as simple as a search engine algorithm update. More often, people drive change by challenging the assumptions we make about search ads: how they work, who sees them, and what they really mean to consumers, advertisers and search marketers. As soon as search marketing old timers think they've got search all figured out, something changes. Sometimes it's as simple as a search engine algorithm update. More often, people drive change by challenging the assumptions we make about search ads: how they work, who sees them, and what they really mean to consumers, advertisers and search marketers. 0 Comments

One Disgruntled Consumer, One Effective Solution

A story that proves online reputation management isn't limited to organic search. One angry customer can make a big impact on your paid search campaign in a short amount of time. Find out how to resolve the problem swiftly and effectively. A story that proves online reputation management isn't limited to organic search. One angry customer can make a big impact on your paid search campaign in a short amount of time. Find out how to resolve the problem swiftly and effectively. 0 Comments

Branding through Search: Strategies & Tactics

Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics. Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics. 0 Comments