Articles on brand marketing

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4 Ways to Maximize Agency Relationships

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Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level. Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level. 0 Comments

Building Relationships (and Links) from Natural Content

Building Relationships and Links From Natural Content

You need to track not just mentions of your brand or specific product(s), but also noise around your industry so you can attempt to add value yourself in the right places. How? Use this process to exploit opportunities from natural conversation. You need to track not just mentions of your brand or specific product(s), but also noise around your industry so you can attempt to add value yourself in the right places. How? Use this process to exploit opportunities from natural conversation. 0 Comments

Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

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In several examples, AdGooroo researchers found CPG brands whose top keywords seemed to have little if anything to do with the product itself and would actually put the brand in competition with advertisers outside of its CPG category on the search engines. In several examples, AdGooroo researchers found CPG brands whose top keywords seemed to have little if anything to do with the product itself and would actually put the brand in competition with advertisers outside of its CPG category on the search engines. 0 Comments

Master Google AdWords in 3 Steps With the 80/20 Rule

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When you focus on direct marketing rather than brand advertising, permission rather than interruption marketing, and exact rather than broad keywords, you get to expend less than 1 percent of the effort and reap over 50 percent of the rewards. When you focus on direct marketing rather than brand advertising, permission rather than interruption marketing, and exact rather than broad keywords, you get to expend less than 1 percent of the effort and reap over 50 percent of the rewards. 0 Comments

7 Video Tips for Crowdfunding Campaign Magnetism and Results

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Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials and stories they can relate to emotionally and from a multimedia perspective. Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials and stories they can relate to emotionally and from a multimedia perspective. 0 Comments

Integrated Marketing: Why Search Needs a Large Seat at the Table

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There is a big gap between traditional marketing thinking and the way search marketers typically think. For our industry to reach full maturity, that gap needs to close. It will require an ongoing effort, and there must be movement on both sides. There is a big gap between traditional marketing thinking and the way search marketers typically think. For our industry to reach full maturity, that gap needs to close. It will require an ongoing effort, and there must be movement on both sides. 0 Comments

SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 1

They said it couldn't be done. You can't build your brand online with search marketing tactics. Don't get snowed: here's a blizzard of tips and tricks to prove them wrong. They said it couldn't be done. You can't build your brand online with search marketing tactics. Don't get snowed: here's a blizzard of tips and tricks to prove them wrong. 0 Comments