Articles on Brand Loyalty

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Adobe Marketing Cloud Integrates Campaign and Experience Manager

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Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. 0 Comments

Google Wants to Launch Trusted Stores in UK

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Google is looking to bring its Trusted Stores program to the UK later this year. With thousands of U.S. retailers now signed up, the firm's UK industry retailer leader, John Gillan, is pushing to bring the service to the UK. Google is looking to bring its Trusted Stores program to the UK later this year. With thousands of U.S. retailers now signed up, the firm's UK industry retailer leader, John Gillan, is pushing to bring the service to the UK. 0 Comments

Chrome 13 With Instant Pages Launches & How Browser Loyalty Impacts Search

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Chrome 13 is out now and features Google Instant Pages. Meanwhile, Chrome continues to gain ground on a global scale, and recent studies show that both Microsoft and Google are benefiting from brand loyalty that encompasses both browser and search. Chrome 13 is out now and features Google Instant Pages. Meanwhile, Chrome continues to gain ground on a global scale, and recent studies show that both Microsoft and Google are benefiting from brand loyalty that encompasses both browser and search. 0 Comments

The Cost of Google's "Strategy of Everything"

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Google is likely the most ambitious company to date: They want to own every facet of the Internet experience. But this "strategy of everything" tactic may backfire; the costs are painfully high, says one venture capitalist. Google is likely the most ambitious company to date: They want to own every facet of the Internet experience. But this "strategy of everything" tactic may backfire; the costs are painfully high, says one venture capitalist. 0 Comments