Articles on brand identity

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After Google Penguin, Travel Sites Need to Get Serious About Inbound Marketing

inbound-marketing-free-traffic-sources

To grow and sustain success in the competitive online travel space, travel sites need to be better at attracting visitors from a variety of sources and converting the traffic they have. Looking at online marketing as just PPC and SEO isn’t enough. To grow and sustain success in the competitive online travel space, travel sites need to be better at attracting visitors from a variety of sources and converting the traffic they have. Looking at online marketing as just PPC and SEO isn’t enough. 0 Comments

Jeffrey Hayzlett, Celebrity CMO: A Story of Kodak's Marketing Catalyst at #SESChi

Give credit where credit is due, Jeffrey Hayzlett rocked the house yet again at SES Chicago today. Underneath the surface of all his showmanship was a genuine message that resonated amongst agency and brand marketers alike. Give credit where credit is due, Jeffrey Hayzlett rocked the house yet again at SES Chicago today. Underneath the surface of all his showmanship was a genuine message that resonated amongst agency and brand marketers alike. 0 Comments

Travel Brands Walking a Social Media Tight Rope

As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis. Internal corporate communications must catch up to the new platform -- and fast. We're still seeing effects of internal PR groups attempting to control the conversations, and put forth very specific messaging. It simply doesn't work in this new social environment. As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis. Internal corporate communications must catch up to the new platform -- and fast. We're still seeing effects of internal PR groups attempting to control the conversations, and put forth very specific messaging. It simply doesn't work in this new social environment. 0 Comments