Articles on Brand Awareness

RSS

Mobile Advertising Measurement: Winning the Long Game

App Events

Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend. It's essential to know your users and how they interact with your app. Mobile analytics will allow you to do that and help you win in the long game. 0 Comments

Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

Search Ads Lift Brand Awareness

When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand. While the average brand awareness lift was 6.6 percent, auto and B2B saw a 9 percent lift; CPG an 8 percent life; and retail a 6 percent lift. 0 Comments

Combining Social & Content to Earn Visibility & Earn $$$

money-people-hands-crowdfunding

Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts. Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts. 0 Comments

6 Objectives When Creating New Content Assets

Goal Post

What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating. What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating. 0 Comments

Why Content Marketers Should Step Back From Creation and Focus On Strategy

Most Important Content Marketing Objectives

Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. 0 Comments

Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

cpg-ppc-spend

Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study. Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study. 0 Comments

A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

things-to-do

When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Use this simple plan to create a brand awareness campaign on the Google Display Network. When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Use this simple plan to create a brand awareness campaign on the Google Display Network. 0 Comments

Google Authorship Presents Branding Opportunity for SMBs

google-plus-authorship

Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results. Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results. 0 Comments

3 Reasons You Shouldn't Turn Off Paid Search

A start stop switch

There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all business problems, but there is value in many cases. Here are three reasons to consider before killing a paid search campaign. There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all business problems, but there is value in many cases. Here are three reasons to consider before killing a paid search campaign. 0 Comments

Beyond Links: Reaping the Long-Term Benefits of Content Marketing

Three shrubs in a row each larger than the other

Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who are sure to get you even more links and exposure than you could without a content-based strategy. Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who are sure to get you even more links and exposure than you could without a content-based strategy. 0 Comments

11 Great Points About Google AdWords Sitelinks

google-adwords-sitelinks-younkers

Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already. From great CTR, to a competitive advantage, and to brand awareness, here's what's great about AdWords sitelinks. Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already. From great CTR, to a competitive advantage, and to brand awareness, here's what's great about AdWords sitelinks. 0 Comments

SEO 101: 5 Simple Steps to Selecting Your Keywords

Get Keyword Suggestions

With SEO, it's important to see what the data says and conduct thorough keyword research from the start, so you don’t waste cycles focusing on and optimizing for keywords that people aren’t actually using to find your business online. With SEO, it's important to see what the data says and conduct thorough keyword research from the start, so you don’t waste cycles focusing on and optimizing for keywords that people aren’t actually using to find your business online. 0 Comments

Ways to Improve Brand Awareness by Building Links

These strategies make use your internal assets to simultaneously build links and brand awareness, improve your company's SEO visibility, and help you achieve your goals. These strategies make use your internal assets to simultaneously build links and brand awareness, improve your company's SEO visibility, and help you achieve your goals. 0 Comments

Research into Search and Branding: A Recap

If your brand isn't prominent in search results, you're missing out on impressions, traffic, and sales. Here's how paid search can help improve brand awareness. If your brand isn't prominent in search results, you're missing out on impressions, traffic, and sales. Here's how paid search can help improve brand awareness. 0 Comments

3 Reasons to Spend Money on Branded Terms

Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how. Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how. 0 Comments

SearchDay | Getting People to Talk About Your Company

Today's search engine marketing news and opinion: Getting People to Talk About Your Company; PPC Integration: Integrating PPC with Offline Marketing, Part 3; Twitter Tests New Lists Feature; and more. Today's search engine marketing news and opinion: Getting People to Talk About Your Company; PPC Integration: Integrating PPC with Offline Marketing, Part 3; Twitter Tests New Lists Feature; and more. 0 Comments