Articles on Brand

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What to Include (& Leave Off) Your Homepage

homepage-structure

Is your homepage doing what it’s supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If you haven’t taken a look at your homepage structure, now’s the time. Is your homepage doing what it’s supposed to do? If you haven’t taken a look at it, now’s the time. 0 Comments

4 Content Activities to Help Build Real Relationships With Influencers

Building Relationships

When it comes to relationship-building content, there are four specific, evergreen content marketing activities that are perfectly suited to helping you connect with influencers in your niche: group interviews, best ofs, expert guides, and roundups. When it comes to relationship-building content, there are four specific, evergreen content marketing activities that are perfectly suited to helping you connect with influencers in your niche: group interviews, best ofs, expert guides, and roundups. 0 Comments

Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

branded-vs-non-branded-insurance-kenshoo

New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry. New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry. 0 Comments

3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

Strategy

Your website represents your brand, engages prospective customers, and converts your traffic into customers. Rather than prioritizing channels that drive traffic, focus on your website first, and build the rest of your marketing strategy around it. Your website represents your brand, engages prospective customers, and converts your traffic into customers. Rather than prioritizing channels that drive traffic, focus on your website first, and build the rest of your marketing strategy around it. 0 Comments

Matching Content to the Customer Life Cycle

Monarch Life Cycle

By understanding who your audience is, you're able to offer them a targeted message. While your personas and triggers may vary slightly, here are common distinctions in the consumer buying cycle and specific content types that work well for each. By understanding who your audience is, you're able to offer them a targeted message. While your personas and triggers may vary slightly, here are common distinctions in the consumer buying cycle and specific content types that work well for each. 0 Comments

Why Is It So Hard to Increase Your Search Rankings By One Spot?

Ranking Score Simple

The way to be perceived by Google as the best is, in fact, to be the best. You have to do that consistently, and often over a long period of time to get there, but you should be able to build your traffic, reputation, and business along the way. The way to be perceived by Google as the best is, in fact, to be the best. You have to do that consistently, and often over a long period of time to get there, but you should be able to build your traffic, reputation, and business along the way. 0 Comments

4 Ways to Make Video Astronomically Better

video-cat

It isn't enough to incorporate video into your brand. You don't want just any video. You want great video. Video that will set you apart. Use these tips to help you not only get your feet wet in the world of online video, but to take it further. It isn't enough to incorporate video into your brand. You don't want just any video. You want great video. Video that will set you apart. Use these tips to help you not only get your feet wet in the world of online video, but to take it further. 0 Comments

Jeffrey Hayzlett: Here’s How to Be an Agent for Change #SESTO

jeffrey-hayzlett-ses-toronto-2013

Best-selling author and marketer Jeffrey Hayzlett says Businesses need clock changers. People who are change agents. People who don’t mind making mistakes in order to offer solutions, instead of just complaining about problems. Best-selling author and marketer Jeffrey Hayzlett says Businesses need clock changers. People who are change agents. People who don’t mind making mistakes in order to offer solutions, instead of just complaining about problems. 0 Comments

A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

things-to-do

When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Use this simple plan to create a brand awareness campaign on the Google Display Network. When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Use this simple plan to create a brand awareness campaign on the Google Display Network. 0 Comments

Ecommerce Title Tags: Top 5 Ways to Increase Clicks

title-description

The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks. The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks. 0 Comments

Designing a Content Strategy to Destroy Your SEO Nemesis

content-landscape-venn-diagram

Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all! Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all! 0 Comments

Yahoo Bing CPCs Up? Here’s How to Combat Them

yahoo-bing-cpc

If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google. Here's how marketers can keep costs in line and efficiency up. If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google. Here's how marketers can keep costs in line and efficiency up. 0 Comments

3 Reasons It’s OK That Non-Brand Paid Search Keywords Don’t ‘Work’

example-halo-effect

For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly debated topic. Here's why brands should consider spending on smart non-branded terms – and still be OK. For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly debated topic. Here's why brands should consider spending on smart non-branded terms – and still be OK. 0 Comments

How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

How B2B Tech Buyers Research Purchases

Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion. Here's how. Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes search engine visibility, referrals, and paths to conversion. Here's how. 0 Comments

How to Prove the Value of SEO in 10 Minutes

holding-back-crowd-bw

Want (or need) to convince others about the importance of organic search and SEO as a referrer of traffic, as well as how it helps the site convert as a whole? This 10-minute drilldown into Google Analytics will help you make a powerful case. Want (or need) to convince others about the importance of organic search and SEO as a referrer of traffic, as well as how it helps the site convert as a whole? This 10-minute drilldown into Google Analytics will help you make a powerful case. 0 Comments

Unruly Adds Dynamic Creative Optimization to Social Video Player

unruly-logo

This technology can increase a brand’s campaign performance by automatically selecting which video ad to display to the target audience. The selection is based on viewer behavior and the campaign’s Key Performance Indicators (KPIs). This technology can increase a brand’s campaign performance by automatically selecting which video ad to display to the target audience. The selection is based on viewer behavior and the campaign’s Key Performance Indicators (KPIs). 0 Comments