Articles on bounce rate

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User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One

engagement-consideration-seo

Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for. Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for. 0 Comments

SEO Crisis: User Experience vs. Backlinks

thisway-sign

While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important. While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important. 0 Comments

How Do You Rank on Google?

pagerank-metrics

Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. 0 Comments

Bing Ads Launches Universal Event Tracking

Bing Ads

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. 0 Comments

"Content Performance Marketing" – 3 Steps to Future Success

future-road-sign-1

As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. The next path we take with content will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. 0 Comments

Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

mobile-panda-smartphone

When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those users are. That just might be the key to recovering from Panda. When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. 0 Comments

How to Properly Analyze Ad Text Performance

advanced-analytics

When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data. When setting up a paid search campaign, proper structure is essential for success. 0 Comments

3 Tests to Determine if Mobile Ads are Right for Your Online Store

Mobile Traffic in Google Analytics

Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions to help determine your potential for mobile success, and Google Analytics reports you can run to help answer those questions. Ask these questions to help determine your potential for mobile success, and Google Analytics reports you can run to help answer those questions. 0 Comments

Search Engine Traffic Declines While Engagement Remains Steady [Study]

Search Engine Post-Click Engagement

A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months. Based on average visit duration, pages per visit, and bounce rate, Google sent less engaged visitors. A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months. 0 Comments

Addressing Thin Content

focus-on-quality

You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. 0 Comments

A Strategic Approach for New SEO Clients

New SEO Client Keywords

Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting. Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting. 0 Comments

More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

Panda 4 Findings

Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed. Here are some SEO findings based on an analysis of 41 websites impacted by Panda 4.0. This post provides several SEO findings based on an analysis of fresh damage and website recoveries after the rollout of Google's Panda 4.0 algorithm. 0 Comments

How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

Mobile vs Desktop Traffic

Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues. Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues. 0 Comments

10 SEO Myths Debunked by Bing's Duane Forrester

SEO Myths

Hot on the heels of Google's Matt Cutts discussing what he feels are the biggest SEO myths, Bing's Duane Forrester has written about what he feels are 10 of the biggest myths in SEO. While some are true SEO myths, a few fall under best practices. Do you need to rank #1? Is SEO all you need? What about social? Or links? Here's what Bing's Duane Forrester says on these and other common SEO myths. 0 Comments

Google Analytics Content Reports: Understanding the Key Benefits

ganalytics

The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session. The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session. 0 Comments

SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

google-and-bing-spend-the-search-agency

It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights. It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights. 0 Comments

The Hidden Skill Every PPC Manager Should Possess: Sleuthing

Computer Sleuth

The number of factors that may influence your PPC performance is almost endless, so PPC managers have to continually sharpen their analytical focus. Here's one example of why sleuthing is a critical skill of managing PPC accounts. The number of factors that may influence your PPC performance is almost endless, so PPC managers have to continually sharpen their analytical focus. Here's one example of why sleuthing is a critical skill of managing PPC accounts. 0 Comments

3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

MCF Sample Report

Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start improving your paid search results today using these three examples as a great starting point. Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start improving your paid search results today using these three examples as a great starting point. 0 Comments