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Benefits vs. Features: What Makes a Better PPC Ad?

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When writing a PPC ad, when should your PPC copy create a powerful mental image of the product or service’s end benefit, and when should you focus on establishing credibility and addressing concerns about the path to achieving that benefit? When writing a PPC ad, when should your PPC copy create a powerful mental image of the product or service’s end benefit, and when should you focus on establishing credibility and addressing concerns about the path to achieving that benefit? 0 Comments

PPC Ad Optimization: 6 Top Elements to Test

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Testing and optimizing ads is critical for successful companies. So with a myriad of available tools and education, what’s stopping us from doing so on a regular basis? Here are six elements start your PPC ad testing and optimization journey. Testing and optimizing ads is critical for successful companies. So with a myriad of available tools and education, what’s stopping us from doing so on a regular basis? Here are six elements start your PPC ad testing and optimization journey. 0 Comments

Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

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BoostCTR’s crowdsourced ad creative optimization is coming to Marin Software customers, as a result of their new partnership. BoostCTR has a network of hundreds of professional copywriters optimizing for both Faccebook Ads and Google AdWords. BoostCTR’s crowdsourced ad creative optimization is coming to Marin Software customers, as a result of their new partnership. BoostCTR has a network of hundreds of professional copywriters optimizing for both Faccebook Ads and Google AdWords. 0 Comments