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Protecting Your Online Brand – Don’t Forget Your Nicknames

cybersquatter

One big risk for businesses is the "hijacking" of their brand name in online searches. And domain name squatting isn't going away as long as there is money to be made. Here are some strategies to protect your online nicknames and brand. One big risk for businesses is the "hijacking" of their brand name in online searches. And domain name squatting isn't going away as long as there is money to be made. Here are some strategies to protect your online nicknames and brand. 0 Comments

Baidu Launches International Marketing Efforts

Baidu logo

Dominant Chinese search engine Baidu quietly launched more of its international efforts with the help of a Singapore-based partner and their new website - Baidu International - and a Twitter account to start following people in the search industry. Dominant Chinese search engine Baidu quietly launched more of its international efforts with the help of a Singapore-based partner and their new website - Baidu International - and a Twitter account to start following people in the search industry. 0 Comments

Frugal Is the New Black

The economic climate has changed consumer behavior. Embrace that change. The basic tenets of marketing still apply in a down economy. The economic climate has changed consumer behavior. Embrace that change. The basic tenets of marketing still apply in a down economy. 0 Comments

Google's Gaggle of New Goodies

Google has enhanced its already indispensable toolbar, and is offering an intriguing peek inside the kimono through Google Labs, a 'technology playground' for ideas that aren't quite ready for prime time. Google has enhanced its already indispensable toolbar, and is offering an intriguing peek inside the kimono through Google Labs, a 'technology playground' for ideas that aren't quite ready for prime time. 0 Comments

RealNames Spricht Deutsch

The popular German search service Fireball is now displaying RealNames information at the top of its web results, similar to how RealNames have been presented at AltaVista. The popular German search service Fireball is now displaying RealNames information at the top of its web results, similar to how RealNames have been presented at AltaVista. 0 Comments

Stop Rotating, Says Infoseek

Infoseek encouraged people to make it the default choice from the Netscape Net Search page with a little message. Infoseek encouraged people to make it the default choice from the Netscape Net Search page with a little message. 0 Comments