Articles on Bluetooth

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SXSW 2015: Shazam Partners With Brands to Simplify Search

shazam-mobile

Shazam's chief product officer, Daniel Danker, spoke with SEW's sister publication ClickZ at South by Southwest about a new feature on the brand's app that will use images and audio for search. Shazam's CPO spoke with SEW's sister publication ClickZ at SXSW about a new feature on the brand's app that will use images and audio for search. 0 Comments

iBeacon: Goodbye Showrooming, Hello In-Store Purchase

iBeacon

Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here's how retailers and brands can develop a strategy to benefit from this technology. Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here's how retailers and brands can develop a strategy to benefit from this technology. 0 Comments