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Adobe Finds Google's CTR Growing Faster Than Its CPC

Adobe

Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. 0 Comments

Why Mobile Web Still Matters in 2015

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With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web. 0 Comments

New Bing Policy Disallows Phone Numbers in Plain Text

Bing Ads

Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in Call Extensions and Location Extensions. Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in Call Extensions and Location Extensions. 0 Comments

5 New Year’s Resolutions for Paid Search in 2015

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The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance. The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns. 0 Comments

Bing Adds Search to Microsoft Office

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Users will soon be able to search with Bing within Microsoft Office Word Online, following an upgrade to Bing's main SERP that keeps important information at the top. Users will soon be able to search with Bing within Microsoft Office Word Online. 0 Comments

Yahoo Sees Jump in Firefox Searches

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Since replacing Google as Mozilla's default search engine, Yahoo has seen a surge in searches on the newest version of Firefox, according to data from December 2. Since replacing Google as Mozilla's default search engine, Yahoo has seen a surge in searches on the newest version of Firefox, according to data from December 2. 0 Comments

Bing Adds Auction Insights to Web Interface

Bing Ads

Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page. Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page. 0 Comments

How Location Data Can Change Search

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Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results. Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results. 0 Comments