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Bing's Unified Device Targeting Arrives

Bing Ads

Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. 0 Comments

Bing Enhances Microsoft Office's Search Function

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In addition to powering the help search feature in Office, Bing now allows users to see a news feed along the bottom of their homepage and share their feedback with the search engine. In addition to powering the help search feature in Office, Bing now allows users to see a news feed along the bottom of their homepage and share their feedback with the search engine. 0 Comments

ypSearch Marketplace Brings Programmatic Local

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A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing users to transfer campaigns to YP's broad local user base. A new YP ad product aims to help the small search engine compete with bigger rivals by allowing users to transfer campaigns to YP's broad local user base. 0 Comments

Click-to-Call and the Big Data Gap

click-to-call

Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising. Typical analytics tools may not give marketers enough visibility into $4 billion that is spent on mobile search advertising. 0 Comments

Are Your PPC Campaigns Tagged for Success?

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Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Are your PPC campaigns tagged for success? Let’s make sure… Are your PPC campaigns tagged for success? Let’s make sure… 0 Comments

The Ultimate Guide to PPC Call Tracking

Smartphone user

Over the years, call tracking has evolved to a precise science. It’s now possible to track phone calls down to the keyword level. Here are the call tracking options available to PPC advertisers. Here are the call tracking options available to PPC advertisers. 0 Comments

Bing Updates Quality Score

Bing Ads

Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace. Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace. 0 Comments

Will Apple Have Its Own Search Engine?

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A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are skeptical and don't think search is a natural fit for Apple. A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. 0 Comments

Tweets to Appear in Google Searches

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Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically. Within the next three months, tweets will appear in Google searches automatically. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2011-2014)

Matt Cutts

Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. 0 Comments

Adobe Finds Google's CTR Growing Faster Than Its CPC

Adobe

Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. 0 Comments

Why Mobile Web Still Matters in 2015

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With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web. 0 Comments

New Bing Policy Disallows Phone Numbers in Plain Text

Bing Ads

Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in Call Extensions and Location Extensions. Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in Call Extensions and Location Extensions. 0 Comments