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Yahoo Powering Search Results with Google

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Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results. Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results. 0 Comments

Bing Livens Up Homepage With Audio Tools

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The Microsoft search engine has spruced up its homepage by adding an audio button in addition to its interactive, panoramic screen images. The Microsoft search engine has spruced up its homepage by adding an audio button in addition to its interactive, panoramic screen images. 0 Comments

Bing Revamps Rewards Program on Mobile

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Microsoft has added new features to make it easier to earn Bing Rewards credits and redeem loyalty vouchers from brands including Starbucks. Microsoft has added new features to make it easier to earn Bing Rewards credits and redeem loyalty vouchers from brands including Starbucks. 0 Comments

The Final Hurdle Is Cleared - Apps Will Replace Websites

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Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction. Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction. 0 Comments

Bing Video Search Gets a Streamlined Makeover

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Bing has redesigned its video search layout to help users find results more quickly by enlarging thumbnails and improving related content suggestions. Bing has redesigned its video search layout to help users find results more quickly by enlarging thumbnails and improving related content suggestions. 0 Comments

Emojis Disappear From Google Search Results

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Google seems to have made good on its promise to remove emojis from search results, since many emojis, including those from Expedia, have disappeared today. Google seems to have made good on its promise to remove emojis from search results, since many emojis, including those from Expedia, have disappeared today. 0 Comments

Search in Asia Goes Well Beyond Google

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Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. 0 Comments

Bing to Start Encrypting Search Traffic

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With users' privacy in mind, Bing will begin encrypting its search traffic this summer, though marketers will be provided with limited query term data. With users' privacy in mind, Bing will begin encrypting its search traffic this summer, though marketers will be provided with limited query term data. 0 Comments

Are You Making These 4 Additional Silly SEO Mistakes?

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Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. 0 Comments

Bing Delivers Clicks Against 99 Percent of Yahoo Desktop Traffic

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Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90 percent of mobile traffic, says otherwise. Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90 percent of mobile traffic, says otherwise. 0 Comments

5 Recent Updates from Bing Ads You Need to Know About

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Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore. Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore. 0 Comments

Bing Features FIFA-Friendly Results

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Bing search results for "Women's World Cup," which is currently being held in Canada, immediately bring users to a box displaying scores, standings, stats and predictions. Bing search results for "Women's World Cup," which is currently being held in Canada, immediately bring users to a box displaying scores, standings, stats and predictions. 0 Comments

Four Mobile Dos and Don'ts for SMBs

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As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites. As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites. 0 Comments

Bing's App-Linking Tags Advance SEO

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Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. 0 Comments

Bing Begins Indexing Apps By Content Rather Than Title

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Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor. Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor. 0 Comments

Bing to Follow In Mobilegeddon's Footsteps

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In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that aren't optimized for mobile won't be hurt. In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that aren't optimized for mobile won't be hurt. 0 Comments

The Amazon Change Engine

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While Bing attempts to emulate Google to produce relevant search results, Amazon is blazing an innovative trail as a change engine, redefining just how personalized and relevant search results can be for individual users. Amazon is blazing an innovative trail as a change engine, redefining just how personalized and relevant search results can be for individual users. 0 Comments

Microsoft's New Enhancements Could Put the "Edge" Back Into Voice Search

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At its Build conference, Microsoft unveiled its new browser, Edge, as a follow-up to the recently defunct Internet Explorer. The new browser boasts faster speeds and better features, which could enhance the search experience for users. At its Build conference, Microsoft unveiled its new browser, Edge, as a follow-up to the recently defunct Internet Explorer. The new browser boasts faster speeds and better features, which could enhance the search experience for users. 0 Comments

Bing Follows Google's Lead and Launches Shopping Campaigns

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Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. 0 Comments