Articles on Billy Beane

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Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

carpe-diem-seize-big-data

Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data to connect with target audiences face an uphill battle. Here's how you can leverage data sources today. Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data to connect with target audiences face an uphill battle. Here's how you can leverage data sources today. 0 Comments

5 'Moneyball' Tips for Search Marketers from Billy Beane

billy-beane

Oakland A's General Manager Billy Beane talked baseball, metrics, and people calling him crazy, with an audience of search marketers and corporate executives in a keynote yesterday at Covario’s InflectionPoint 2012 conference in California. Oakland A's General Manager Billy Beane talked baseball, metrics, and people calling him crazy, with an audience of search marketers and corporate executives in a keynote yesterday at Covario’s InflectionPoint 2012 conference in California. 0 Comments

The Art of Winning on AdWords - Lessons from Moneyball

Michael Lewis Moneyball The Art of Winning an Unfair Game

Campaign cloning is a great way to discover truths that hide in aggregated statistics. Applying Moneyball scrutiny to your account will help you bid more intelligently, achieve greater margins, and gain better ad positions and more traffic. Campaign cloning is a great way to discover truths that hide in aggregated statistics. Applying Moneyball scrutiny to your account will help you bid more intelligently, achieve greater margins, and gain better ad positions and more traffic. 0 Comments