Articles on Big Data

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Dare to Hack Data With Bing at SES Denver

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At SES Denver on October 16, Bing's John Gagnon will discuss the importance of using the right data as opposed to just big data. At SES Denver on October 16, Bing's John Gagnon will discuss the importance of using the right data as opposed to just big data. 0 Comments

Making Sense of Big Data in Search Marketing

Unlocking Big Data

Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data. Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data. 0 Comments

BrightEdge Unlocks Its Massive Data Cube for On-Demand Research

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SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube” – the muscle behind the company’s S3 platform – is now directly accessible to customers for on-demand research. SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube” – the muscle behind the company’s S3 platform – is now directly accessible to customers for on-demand research. 0 Comments

Unruly's Second Opinion on Top 10 Social Video Trends for 2014

Future Next Exit

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. 0 Comments

Big Data Marketing's Next Frontier: Paid Search

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PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using a data-driven approach to deliver a premium onsite experience that matches the intent of your prospects. PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using a data-driven approach to deliver a premium onsite experience that matches the intent of your prospects. 0 Comments

Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

Google Analytics Multi-Channel Visualizer

In Google Analytics Multi-Channel Funnels reports, you can find several data nuggets which you can then leverage in your media buys and optimizations to yield fantastic results. Here are some insights you can find from these five reports. In Google Analytics Multi-Channel Funnels reports, you can find several data nuggets which you can then leverage in your media buys and optimizations to yield fantastic results. Here are some insights you can find from these five reports. 0 Comments

How to Turn Data & Creativity Into Great Content in 3 Steps

Great Content Venn Diagram

Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process to combine creativity with metric-driven subjects and content. The result? Great content. Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process to combine creativity with metric-driven subjects and content. The result? Great content. 0 Comments

How to Rock Your Customers' World: An Interview With SES San Francisco Speaker Bryan Eisenberg

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At SES San Francisco, Bryan Eisenberg will show you how to leverage big data and act on insights in real-time. Here, Eisenberg shares some insights on big data, secrets to great Google rankings, and a few must-have tools and apps. At SES San Francisco, Bryan Eisenberg will show you how to leverage big data and act on insights in real-time. Here, Eisenberg shares some insights on big data, secrets to great Google rankings, and a few must-have tools and apps. 0 Comments

Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

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When trying to make sense of data, it's easy to fall victim to confirmation bias, irrelevancy, statistical insignificance, and causation vs. correlation and action vs. intent confusion. Here are solutions to these (and more) common analysis problems. When trying to make sense of data, it's easy to fall victim to confirmation bias, irrelevancy, statistical insignificance, and causation vs. correlation and action vs. intent confusion. Here are solutions to these (and more) common analysis problems. 0 Comments

Google Analytics Lets Analytics Premium Users Join Big Data in Google Cloud

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At Google I/O, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data sets. At Google I/O, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data sets. 0 Comments

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

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Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift. Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift. 0 Comments

Google Fights Human Trafficking Using Big Data

Big data

Google has donated $3 million to three anti-trafficking advocacy groups. The project will bring together a variety of human trafficking hotlines to create a consolidated base of data to identify trafficking hotspots around the world. Google has donated $3 million to three anti-trafficking advocacy groups. The project will bring together a variety of human trafficking hotlines to create a consolidated base of data to identify trafficking hotspots around the world. 0 Comments

Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced Campaigns

Google Enhanced Campaigns Smartphone to Store

Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders in pay-per-click marketing shared top tips on topics from retargeting, to product ads, to PPC abroad. Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders in pay-per-click marketing shared top tips on topics from retargeting, to product ads, to PPC abroad. 0 Comments

Mining Social Data to Create a Content Strategy

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You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to inform decision-making. But one of the most useful, and relevant currently, is in helping steer content ideas and strategy. You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to inform decision-making. But one of the most useful, and relevant currently, is in helping steer content ideas and strategy. 0 Comments

SES London 2013: How to Make the Most of Your Conference

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Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills during these must-attend sessions Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills during these must-attend sessions 0 Comments

2013: The Year of Marketing Integration

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It’s not too late to get your marketing ducks in a row and leverage new and old channels to generate demand for your company. Here are five trend predictions in the world of B2B marketing for 2013 and where to focus your attention. It’s not too late to get your marketing ducks in a row and leverage new and old channels to generate demand for your company. Here are five trend predictions in the world of B2B marketing for 2013 and where to focus your attention. 0 Comments

2012 Analytics Year in Review & Predictions for 2013

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Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. 0 Comments

Making Big Data Smart: A 360-Degree Online View of a Business

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The lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the rewards of big data. If a common industry language can be agreed upon, the monetary value could be tremendous. The lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the rewards of big data. If a common industry language can be agreed upon, the monetary value could be tremendous. 0 Comments

Big Data: An Introduction for Search Marketers

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Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and propel their employers and themselves ahead of their competitors. Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and propel their employers and themselves ahead of their competitors. 0 Comments

Learn from Leading Practitioners and Your Peers at SES San Francisco 2012

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The changes in our industry have been fast and furious this year. Staying up-to-date has never been harder, or more essential. The best place to learn the latest and greatest search and social strategies is at SES San Francisco, kicking off Aug. 14. The changes in our industry have been fast and furious this year. Staying up-to-date has never been harder, or more essential. The best place to learn the latest and greatest search and social strategies is at SES San Francisco, kicking off Aug. 14. 0 Comments

How Big Data is Fundamentally Changing Local Search

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Beyond algorithmic changes that local search is likely to experience in the next few years, we’re witnessing a changing of the guard as newcomers foster engagement, collaborate, and start to take local mindshare from the legacy players. Beyond algorithmic changes that local search is likely to experience in the next few years, we’re witnessing a changing of the guard as newcomers foster engagement, collaborate, and start to take local mindshare from the legacy players. 0 Comments

Google, Big Data & What it Means for SEO

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Google is a big data company, so the future of the search industry will be informed by the field of big data. As primary user data becomes more impactful, will the onsite optimization playbooks that we’ve carried for years become dead weight? Google is a big data company, so the future of the search industry will be informed by the field of big data. As primary user data becomes more impactful, will the onsite optimization playbooks that we’ve carried for years become dead weight? 0 Comments

Integrated Marketing: Why Search Needs a Large Seat at the Table

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There is a big gap between traditional marketing thinking and the way search marketers typically think. For our industry to reach full maturity, that gap needs to close. It will require an ongoing effort, and there must be movement on both sides. There is a big gap between traditional marketing thinking and the way search marketers typically think. For our industry to reach full maturity, that gap needs to close. It will require an ongoing effort, and there must be movement on both sides. 0 Comments

SES New York 2012 - Day 3 Coverage #SESNY

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A keynote on integrated marketing, big ideas and big data kicked off Day 3 of SES New York. Marketers were also educated on SEO, paid search, link building, email marketing, and more. Here's a roundup of Day 3 live blogging and coverage. A keynote on integrated marketing, big ideas and big data kicked off Day 3 of SES New York. Marketers were also educated on SEO, paid search, link building, email marketing, and more. Here's a roundup of Day 3 live blogging and coverage. 0 Comments