Articles on bid price

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All Google Display Network Conversions are NOT Created Equal

all-animals-are-equal

The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by lower max CPC! By lowering that price, you’re lowering the quality of your placements and, in turn, the quality of your conversions. The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by lower max CPC! By lowering that price, you’re lowering the quality of your placements and, in turn, the quality of your conversions. 0 Comments

Bid Management: The Day-Trading of the Paid Search World

There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving the data-driven puzzle of paid search? There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving the data-driven puzzle of paid search? 0 Comments

Ego Bidding Gone Wild

What happens when the ego gets in the way of smart bidding and positive ROI? Tony Wright talks about the danger of ego-bidding and how to stop a client from bidding their business into the ground. What happens when the ego gets in the way of smart bidding and positive ROI? Tony Wright talks about the danger of ego-bidding and how to stop a client from bidding their business into the ground. 0 Comments

Overture Shifting To Default Broad Match

Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. 0 Comments

GoTo Increases Prices, Appears At iWon

The days of 1 cent clicks at GoTo's US service are gone, made extinct by a price increase put into place on March 1, which raised the minimum bid to 5 cents. A new $20 minimum charge per month has also been implemented. GoTo advertisers learned of the changes in an email sent to them on the day the price changes took effect. The days of 1 cent clicks at GoTo's US service are gone, made extinct by a price increase put into place on March 1, which raised the minimum bid to 5 cents. A new $20 minimum charge per month has also been implemented. GoTo advertisers learned of the changes in an email sent to them on the day the price changes took effect. 0 Comments

GoTo Increases Prices, Appears At iWon

The days of 1 cent clicks at GoTo's US service are gone, made extinct by a price increase put into place on March 1, which raised the minimum bid to 5 cents. A new $20 minimum charge per month has also been implemented. GoTo advertisers learned of the changes in an email sent to them on the day the price changes took effect. The days of 1 cent clicks at GoTo's US service are gone, made extinct by a price increase put into place on March 1, which raised the minimum bid to 5 cents. A new $20 minimum charge per month has also been implemented. GoTo advertisers learned of the changes in an email sent to them on the day the price changes took effect. 0 Comments