Articles on Bid Management Tools

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Bing Ads Improves Speed, Bidding, and Targeting

Bing Ads

A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. 0 Comments

10 Reasons to Hire a PPC Management Expert

Stressed worker

PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one. PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one. 0 Comments

3 Ways Google's New Keyword Planner Brings Sexy Back to AdWords

Search Volume Trends

Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful. Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful. 0 Comments

Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

New AdWords innovations

During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale. 0 Comments

The 4 Most Interesting Features in Google Shopping Campaigns

Google Shopping Campaigns

There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward. There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward. 0 Comments

18 Must-Have Paid Tools for PPC Success

Tool Box

Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves many times over in improved results. Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves many times over in improved results. 0 Comments

5 Key Points to Consider When Choosing a Demand-Side Platform

Auctioneer Gavel

With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP. With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP. 0 Comments

How E-Comm Retailers Can Rock it With Inventory Campaigns

Inventory

Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search. Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search. 0 Comments

PPC Management Operations: The Ultimate Guide

engine-x-ray

Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level. Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level. 0 Comments

Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

Golden Opportunity

January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you can ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin. January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you can ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin. 0 Comments

The New AdWords Opportunities Tab - How to Get the Most Out Of It

Daily budget per week

While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are some guidelines and considerations for budgets and keywords when using the Opportunities tab. While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are some guidelines and considerations for budgets and keywords when using the Opportunities tab. 0 Comments

3 Google Shopping Campaign Challenges & Solutions

google-shopping-cart

PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with a number of challenges. Google Shopping campaigns effectively address these issues head on. PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with a number of challenges. Google Shopping campaigns effectively address these issues head on. 0 Comments

Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

Learn with Google

Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. 0 Comments

Meet the New AdWords Flexible Bid Strategies: When to Use Them & What's Missing

bid-mouse

These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. 0 Comments

7 Essential Skills for Managing PLA Campaigns

weighing-scales

When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why. When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why. 0 Comments

Killer PPC Testing Using an Ad Testing Matrix

the-matrix-has-you

The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC. The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC. 0 Comments

Product Listing Ads: How to Maximize Your Returns

pla-specialized-hardrock

Product listing ads can be deceptively easy to set up, but there are still simple steps to take to make the most of them. Here are some of the simplest things you can do when it comes to bidding and optimizing your PLAs to maximize your returns. Product listing ads can be deceptively easy to set up, but there are still simple steps to take to make the most of them. Here are some of the simplest things you can do when it comes to bidding and optimizing your PLAs to maximize your returns. 0 Comments

Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced Campaigns

Google Enhanced Campaigns Smartphone to Store

Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders in pay-per-click marketing shared top tips on topics from retargeting, to product ads, to PPC abroad. Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders in pay-per-click marketing shared top tips on topics from retargeting, to product ads, to PPC abroad. 0 Comments