Articles on bid management software

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Top 5 Mistakes People Make Buying Paid Search Software

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Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going by a checklist? Is your taste too expensive? Do you not understand the setup process? Learn how you can avoid these mistakes. Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going by a checklist? Is your taste too expensive? Do you not understand the setup process? Learn how you can avoid these mistakes. 0 Comments

Wag the Dog: The Tail of Bid Management

Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog. Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog. 0 Comments

Winning a Search Advertising Bid War

Your pay-per-click campaign is advancing steadily until suddenly, the ranking officer at some joker's company launches a surprise attack, overruns your position, and pins you down in a bloody bidding war. What do you do? Pull back? Hunker down? Or counter-attack? Your pay-per-click campaign is advancing steadily until suddenly, the ranking officer at some joker's company launches a surprise attack, overruns your position, and pins you down in a bloody bidding war. What do you do? Pull back? Hunker down? Or counter-attack? 0 Comments

Winning a Search Advertising Bid War

Your pay-per-click campaign is advancing steadily until suddenly, the ranking officer at some joker's company launches a surprise attack, overruns your position, and pins you down in a bloody bidding war. What do you do? Pull back? Hunker down? Or counter-attack? Your pay-per-click campaign is advancing steadily until suddenly, the ranking officer at some joker's company launches a surprise attack, overruns your position, and pins you down in a bloody bidding war. What do you do? Pull back? Hunker down? Or counter-attack? 0 Comments