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3 Ways Google's New Keyword Planner Brings Sexy Back to AdWords

Search Volume Trends

Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful. Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful. 0 Comments

Interflora Ruling: Trademark Bidding is Fair Game in UK

legal-gavel

A ruling has been made on the Interflora trademark case in the UK. The ruling could impact the restrictions on bidding for trademarked terms in Google AdWords. While Interflora won the case, some bidding permissions have also been granted. A ruling has been made on the Interflora trademark case in the UK. The ruling could impact the restrictions on bidding for trademarked terms in Google AdWords. While Interflora won the case, some bidding permissions have also been granted. 0 Comments

Secrets to Paid Search Success Revealed, Part 3

How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours and days. How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours and days. 0 Comments

Make Google AdWords Bidding Features Work for You

What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer. What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer. 0 Comments

The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2

Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. 0 Comments

Five Tips for Hiring a Paid Search Agency

Have you ever been burned from a bad experience in the management of your paid search campaigns? Or maybe you want to outsource but don't know where to start. Tony Wright gives you his list of the five most important questions to ask vendors when looking for someone to manage your PPC campaigns. Have you ever been burned from a bad experience in the management of your paid search campaigns? Or maybe you want to outsource but don't know where to start. Tony Wright gives you his list of the five most important questions to ask vendors when looking for someone to manage your PPC campaigns. 0 Comments

Google Simplifies & Loosens Requirements for AdWords

Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. 0 Comments

Up Close With Overture's Bid Management

So Overture has finally rolled out its own tool to eliminate bid gaps, but the new system is really a rip-off, right? After all, there are plenty of gaps that remain! Not so, it turns out. So Overture has finally rolled out its own tool to eliminate bid gaps, but the new system is really a rip-off, right? After all, there are plenty of gaps that remain! Not so, it turns out. 0 Comments

New Tools For Managing Paid Placement

MSN Search has released a new beta version of its service that offers a number of handy features, including upgraded spell-checking, improved query refinement and integration of information from Microsoft's Encarta Enquire reference service. MSN Search has released a new beta version of its service that offers a number of handy features, including upgraded spell-checking, improved query refinement and integration of information from Microsoft's Encarta Enquire reference service. 0 Comments

GoTo Revamping Customer Service After Dispute

Kelly Britt, who runs the Autos.com site, was shocked when he discovered he'd been outbid for top positions at GoTo for a variety of auto-related terms in early December. Kelly Britt, who runs the Autos.com site, was shocked when he discovered he'd been outbid for top positions at GoTo for a variety of auto-related terms in early December. 0 Comments